Amazon’s Prime Big Deal Days event is officially scheduled for October 6–7, but Apple fans can start enjoying steep discounts today. Early deals on hardware like AirPods 5, Apple Watch Series 12, and Macs are already live—alongside markdowns that stretch across Apple’s full ecosystem.
Devices to Watch: Early Discounts & Preorders
Upcoming gear—including newly announced models—is among the first to go on sale. AirPods 5 have dropped in price before their September 18 release. The Apple Watch Series 12, including versions in aluminum and titanium cases with GPS + Cellular, are discounted. The latest Mac mini lineup featuring Apple Silicon—M6 and M5 Pro configurations—are available at reduced prices as well. Even the high-end Mac Studio model is seeing savings.
MacBooks, iPads & Accessories Also on Sale
MacBook deals are some of the headline offers: savings of up to $600 are live, especially on 16-inch MacBook Pro models with M5 Max chipsets, high RAM and SSD configs. MacBook Air variants, including 13-inch models with 1TB, are down up to $150. iPads are cheaper too—11-inch standard models start at $399, while iPad Air and iPad Pro tiers carry discounts ranging from around $50 to $200 depending on size and storage.
Price cuts extend to peripherals and wearables. The AirPods lineup has seen slate-wide reductions, including the just-released AirPods 5. The premium AirPods Max 2 and the latest AirTags also have solid deals, rounding out the range of early savings.
Although Prime Big Deal Days officially starts October 6–7, right now presents a prime opportunity to get ahead of the rush—particularly on preorder launches, premium Mac configurations, and fresh drops still in stock.
What this means: Amazon’s early discount strategy makes sense—Apple doesn’t typically slash prices much after launch, so preorder and initial-release markdowns are rare. Buyers who hold off until Big Deal Days may see fewer big savings on new gear. Watching inventory and shipping dates closely matters, as street-level discounts and fulfillment promise can vary widely. A savvy buyer can lock in deals now rather than scrambling later.
