Apple’s latest gear is now officially available for preorder through Amazon, and there are already price breaks appearing. Following its “Surprise and Shine” event, Apple unveiled three major products: the AirPods 5, Apple Watch Series 12, and the Apple Watch Ultra 4. Amazon has kicked off preorder sales with a modest discount on one model of the Series 12. All devices are slated to ship September 18.
What’s Available & Pricing
The AirPods 5 can be reserved today on Amazon in two configurations: the standard model is priced at $129, while the version with a wireless charging case is $149. No promotional deals are yet attached to these earbuds.
If you’re eyeing the Apple Watch Series 12, the GPS-only versions are listed at $399 for the 42mm size and $449 for the 46mm size. Those preferring cellular connectivity will see $499 for the 42mm and $549 for the 46mm without discounts. However, there is one early deal: the 42mm cellular model is currently $489.99. Titanium and ceramic finishes carry premium pricing, starting at $699 and $949 respectively.
The Apple Watch Ultra 4 joins the preorder lineup too, listed at $799 in both Black and Natural Titanium finishes.
Previous Models & Alternatives
For those who don’t need the latest hardware, existing models are seeing markdowns. The AirPods 4 are offered at $99, down from $129, providing a less expensive route without Active Noise Cancellation. Similarly, the AirPods Max 2 are reduced to $449 from $549.
Launch Date
All of these new devices—the AirPods 5, Series 12, and Ultra 4—will officially launch on September 18.
This Amazon preorder rollout marks one of the first opportunities for consumers to secure Apple’s newest audio and wearable tech, with the Apple Watch Series 12 offering the only early discount among the bunch. The real value may come for those deciding between GPS and cellular models, or eyeing upgraded materials like titanium or ceramic. As always, those shopping smartly will weigh whether waiting for deals on older models or taking advantage of preorder perks ends up being the better ride. Watch closely in the coming days—more discounts could follow once reviewers weigh in, and retailers respond.
