Sonos has introduced two flagship audio products—Ace Ultra headphones and Beam Ultra soundbar—alongside a rebrand of its software platform to Sonos 27. Both new devices open for pre-order now, with shipping slated for September 29.
What’s New: Ace Ultra & Beam Ultra
The Ace Ultra headphones, priced at $449, are designed to deliver a top-tier listening experience. They include a proprietary driver for richer sound, optimized active noise cancellation—up to twice the effectiveness of the previous Sonos Ace model—and support for high-resolution wireless audio with ultra-low latency. Battery life reaches up to 35 hours with ANC activated. Added features include adaptive EQ (which adjusts sound based on user fit and motion), comfy foam ear cushions, an adjustable frame, and beamforming microphones to ensure voice clarity during calls. Available color finishes are Black, White, Agave, and Sand.
The Beam Ultra soundbar, coming in at $699 and offered in Black and White, aims to elevate the home theater setup. It delivers 7.1.2 Dolby Atmos sound via upward-firing speakers and features AI-powered Speech Enhancement to clarify dialogue. The design is deliberately low-profile to integrate discreetly into a room. Clear separation of soundstage is promised, and the system is adjustable to different spaces through Trueplay room tuning.
Sonos 27: New Software Identity & Why It Matters
Alongside the hardware announcement, Sonos is renaming its software platform to Sonos 27. The move marks the culmination of efforts to stabilize performance and user experience following the app redesign issues that began in early 2024. Sonos 27 serves as a unified foundation for its product ecosystem, presumably including the Ace Ultra and Beam Ultra.
Both new products are available to pre-order today and will ship on September 29. Pricing—$449 for the Ace Ultra headphones and $699 for the Beam Ultra soundbar—reflects their premium positioning.
Analytical Take:
This launch signals Sonos is ready to reassert leadership in premium home audio. The Ace Ultra and Beam Ultra bring stronger ANC, room-adaptive tuning, and more immersive Atmos experiences—areas where users increasingly expect high-end options. Sonos 27’s rebranding underscores that software stability and performance remain central to delivering on the promise of these devices. What to watch: how these products compare in side-by-side testing—especially battery endurance and noise cancellation under real-world conditions—and whether Sonos 27 can finally disarm users’ lingering concerns around past software missteps.
