Apple’s latest rugged smartwatch, the Apple Watch Ultra 4, has just received its first price cuts within a day of its launch. Amazon is offering select models—including the Natural case with Translucent Gray Ocean Band—for $779.99 USD, down from the advertised $799.00. These are the first discounts available since the watch officially went on sale.
Which Ultra 4 Variants Are Discounted?
Three Ultra 4 models are part of the promotion during launch week. Alongside the aforementioned Natural case with Translucent Gray Ocean Band, the same price applies to:
- The Natural case with the Sand Trail Loop (M/L),
- The Natural case with the Desert Alpine Loop (Large).
These represent the lowest prices seen for the Ultra 4 since its release.
Deals Beyond Ultra 4: Series 12 Price Drops
The arrival of Ultra 4 discounts has also spurred minor savings on the Apple Watch Series 12. Amazon shows:
- 42 mm GPS-only Series 12 for $389.99 (a $9 drop),
- 46 mm GPS-only Series 12 for $439.99 (also $9 off).
While these discounts are modest, they are the lowest recorded prices for these Series 12 sizes so far.
If you’re hunting for more Apple-related bargains—on watches, Macs, accessories, or software—there’s a comprehensive weekly roundup of deals to watch.
What This Means:For early adopters eyeing Ultra 4, these launch-week cuts offer just enough incentive to consider purchasing now rather than waiting. In Apple’s ecosystem, where significant discounts often follow after several weeks—or more–seeing markdowns immediately is rare. Keep in mind, bundles and other models may differ in price elsewhere. If you don’t need the newest hardware, the Series 12 or alternative Ultra models may offer more savings without sacrificing key features. The Ultra 4’s first deals suggest travel watches move fast when demand peaks—watching inventory and band availability could matter just as much as SKU and case finish.
