Disney is raising monthly prices for almost all Disney+ and Hulu plans, including both ad-supported and ad-free tiers, marking its first across-the-board increase in about a year. Effective immediately for new customers and on the next billing cycle for existing subscribers, the changes reflect a broader push toward higher-priced options and bundling.
What’s New in Pricing Breakdowns
For users who opt for the ad-supported version, the price will increase by $0.50 per month, from $11.99 to $12.49. Those choosing ad-free access will see a larger jump: prices loom at $21.49 per month—$2 to $2.50 more than before.
The price hikes go even higher for bundle options. The Disney+ and Hulu Bundle with No Ads now costs $21.99 per month, up from $19.99. Bundles that include ESPN or HBO Max also see increases in the $2–$3 range. One standout is the combined Disney+, Hulu (No Ads), and ESPN Select (Ads) bundle, which now runs $32.99 per month, up from $29.99.
Why Bundles & the All-in-One Strategy
Disney has been merging Hulu’s content into the Disney+ app to simplify its streaming offerings, and the new pricing clearly nudges customers toward bundled services. Interestingly, standalone Disney+ or Hulu plans—both ads and no ads—now cost only $0.50 less than similar bundled plans.
To give some historical context: at its launch in November 2019, Disney+ cost $6.99/month and featured no ad-supported version. The ad-supported option was introduced in 2022. Meanwhile, ad-free tiers have climbed over 200% since launch. A similar trajectory is visible with Apple TV, which started around the same time and is now priced at $14.99/month—also up over 200% from its initial rate.
The recent price changes affect both new users starting immediately and existing subscribers beginning with their next billing cycle.
Here’s a full list of new U.S. prices (and previous rates):
- Disney+ (Ads): $12.49 (was $11.99)
- Disney+ (No Ads): $21.49 (was $18.99)
- Hulu (Ads): $12.49 (was $11.99)
- Hulu (No Ads): $21.49 (was $18.99)
- Disney+ & Hulu Bundle (Ads): remains $12.99
- Disney+ & Hulu Bundle (No Ads): $21.99 (was $19.99)
- Disney+, ESPN, Hulu Bundle (Ads): $21.99 (was $19.99)
- Disney+ (No Ads) + Hulu (No Ads) + ESPN Select (Ads): $32.99 (was $29.99)
- Disney+, Hulu, HBO Max Basic (Ads): $21.99 (was $19.99)
- Disney+, Hulu, HBO Max Basic (No Ads): $34.99 (was $32.99)
Notably, the one unchanged price is for the bundled Disney+ & Hulu plan with ads. Every other ad-supported or ad-free option sees an increase.
Streaming costs across the board have been rising regularly, and these moves put Disney’s plans in line with similar providers. The price of ad-free tiers especially has surged since Disney+ began, and most major platforms have followed comparable inflationary paths.
What this means: Subscribers holding ad-free plans will feel the biggest pinch ($2–$2.50 or more), while those using ad-supported or basic bundles get smaller increases. The push toward bundles and merged apps suggests Disney believes it can boost value perception—and revenue—by simplifying choices even as prices climb.
