Best Buy has launched its early Black Friday sales starting today, rolling out promotions across its site that cover Apple gear, TVs, monitors, video games, and more. The sale runs through several phases: the early deals beginning now, a full Black Friday event from November 19 to November 28, followed by Cyber Monday (November 29–30) and a final “Last-Minute Savings Event” from December 18–24.
What’s on Sale Right Now
Apple fans will find discounts on a number of flagship products, including the Apple Watch Ultra 3, MacBook Air (13-inch and 15-inch variants with 16 GB RAM / 1 TB storage), and the iPhone Duo. Some deals require activation or trade-in, while others offer savings through Best Buy’s membership tiers.
Outside Apple, standout offers include major price cuts on high-end TVs—such as several OLED and Mini-LED models—with reductions ranging into the hundreds of dollars. Appliances are also in the mix, from smart refrigerators to washer-dryer bundles.
Membership Perks & Timeline
Best Buy’s sale includes benefits tied to its My Best Buy Plus or Total memberships, which cost $49.99 per year. Members get perks like free 2-day shipping, exclusive discounts, and a 60-day return window on most products.
The sales cadence is broken into distinct phases: the current deals and doorbusters today, the main Black Friday span from November 19–28, Cyber Monday on November 29–30, and finally last-minute deals in mid-December. That gives buyers a chance to score deals across multiple product categories throughout the holiday season.
This year’s event marks an expansion of the trend where retailers begin holiday discounts well before Thanksgiving week. Best Buy’s broad sweep of products—Apple gadgets, home tech, entertainment, and large appliances—targets a wide range of shoppers. For consumers, it means planning ahead may pay off: early deals may offer strong value before inventory or selection thins. From Best Buy’s perspective, staggering sales phases helps hedge against supply chain constraints and spreads out demand. Whoever you are—Apple user, home theater enthusiast, or kitchen renovator—there’s something to watch for.
