This September, Apple launched its 2026 iPhone lineup: the iPhone 18 Pro, iPhone 18 Pro Max, and the new foldable iPhone Duo. Alongside these, it continues to sell the iPhone 16, iPhone 17e, iPhone 17, and iPhone Air. Each device now comes with specific storage options and prices that differ significantly—notably with the top-tier storage models pushing the price by thousands.
Breakdown: Pricing by Model & Storage
Here are the U.S. prices (excluding sales tax) for each iPhone variant, organized by storage tier. Some models have discounted prices when ordered with carrier activation.
- iPhone 18 Pro – 256 GB: $1,199 • 512 GB: $1,399 • 1 TB: $1,799 • 2 TB: $2,399
- iPhone 18 Pro Max – 256 GB: $1,299 • 512 GB: $1,499 • 1 TB: $1,899 • 2 TB: $2,499
- iPhone Duo (foldable) – 256 GB: $1,999 • 512 GB: $2,199 • 1 TB: $2,599 • 2 TB: $3,199
- iPhone Air – 256 GB: $1,099 • 512 GB: $1,299 • 1 TB: $1,699
- iPhone 17e – 256 GB: $699 • 512 GB: $899
- iPhone 16 – 128 GB: $799 (with carrier discount; price rises without activation)
- iPhone 17 – 256 GB and 512 GB starting around $899 and $1,099 with the same activation-based pricing benefits
Key Notes & Release Dates
Apple’s iPhone 18 line and iPhone Duo offer up to 2 TB storage, and the Duo’s 2 TB model is now the priciest option in Apple’s roster at $3,199. The price breaks are standard across the Pro and foldable tiers—raising drastically as storage increases.
Pre-orders for the iPhone 18 Pro and Pro Max begin on September 12 at 5:00 AM Pacific, with deliveries and in-store availability starting September 18. The iPhone Duo becomes available later, with pre-orders opening October 16 and a launch date of October 23.
Where Older Models Fit In
The iPhone 16, 17e, 17, and Air remain in Apple’s lineup, but with fewer options and more constrained storage configurations. Notably, the 16’s only configuration is 128 GB, while 17e and 17 cap out at 512 GB. The Pro models from the earlier generation (iPhone 17 Pro, Pro Max) have been discontinued.
What this means: The base prices for newer Pro and foldable models are setting a higher bar than ever, especially with storage upgrades. For consumers, that means paying close attention not only to model choice but to how much storage you need. With the Duo now topping $3,000, the tradeoffs between foldability, power, and price have never been starker. Watch for accessories, carrier deals, and resale values—areas where savvy buyers may find better leverage.
