Apple has officially launched its annual Back to School promotion across Europe, offering enticing deals for students and educators. This year’s campaign spans 19 countries, including the United Kingdom, Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and Turkey.
Eligible customers purchasing select Mac or iPad models can receive an Apple gift card valued up to £120 or €120. Notably, in Turkey, buyers have the option to receive a four-pack of AirTags at no additional cost. Alternatively, they can choose to upgrade to various AirPods models or, when purchasing an iPad, opt for an Apple Pencil Pro by paying an additional fee.
The promotion is available to college students and educational staff, running from August 13 to October 22, 2026. This European rollout follows similar promotions in the United States and other regions, underscoring Apple’s commitment to supporting the educational community worldwide.
Apple’s Back to School promotions have become a staple, providing significant value to students and educators preparing for the academic year. By offering these incentives, Apple not only boosts its sales but also strengthens its presence in the education sector, fostering brand loyalty among the next generation of professionals.
