Apple’s latest hardware lineup is now available for pre-order, and for the first time, some of the new devices are already seeing early discounts. The Apple HomeView, Apple TV 4K, and iPhone Duo—each freshly announced—have dropped in price via Amazon and select cellular carriers just hours after pre-orders went live. Alongside those, previously released gear like the MacBook Pro, Mac mini, and Apple Watch SE 3 are also enjoying steep markdowns, hitting lows rarely seen this year.
Pre-Orders with Price Cuts
The HomeView and Apple TV 4K, both launching Nov. 13, are now discounted on Amazon. Each model is marked down $9, bringing both to $289.99. Meanwhile, the iPhone Duo is available through major carriers like AT&T with trade-in offers that can shave up to $1,200 off depending on eligibility.
Deals on Existing Apple Hardware
Amazon has pushed major discounts on the Mac lineup—especially noteworthy is the 14-inch MacBook Pro with the M5 Max chip (36GB RAM, 2TB SSD) being discounted by $800, now priced at $3,299. Other models are also down in price: the 16-inch M5 Max version is $500 off. For desktop setups, the Mac Studio with M5 Max chip (36GB/512GB) dropped by $200 to $2,299, while the Mac mini models with the new M6 chip saw reductions of $119 and $149 depending on storage.
The Apple Watch SE 3 (40mm GPS) joins the savings parade, with a $49 discount bringing its price to $199.99—mirroring its recent Prime Day low.
Why the Early Discounts Matter
Pre-orders typically lock in the full launch price until devices hit shelves. Early discounts this time around suggest Apple and its retail partners are leveraging competitive pre-release pricing to drive momentum, especially for newer categories like HomeView and the foldable iPhone Duo. For consumers, it means real savings are possible immediately—not just after launch.
These deals also point to how Apple is pricing its mix of latest-generation products alongside existing inventory. With the M6 Mac mini and updated MacBook Pros still fresh—yet already discounted—shoppers have a chance to score high-end gear without waiting for long-term sale cycles.
What to watch: How steeply HomeView and Apple TV 4K discounts hold up once pre-orders begin shipping, whether the iPhone Duo sees even more aggressive trade-in offers, and whether this trend of early drops spreads to more product lines as the holiday season ramps up.
