As YouTube gears up for its fourth season carrying NFL Sunday Ticket, pricing and availability details for 2026–2027 are now confirmed, including a major discount for new customers.
Rates & Who Gets the Deal
New subscribers to NFL Sunday Ticket on YouTube TV can score the package for just US$240 per year—slashing the regular pricing by up to half. For those already subscribed, the cost depends on which YouTube service they use: via YouTube TV, Sunday Ticket will run US$378 annually (in addition to the monthly YouTube TV fee), while accessing it through YouTube’s Primetime Channels will cost US$480 per year.
What Games Are Included (and Which Aren’t)
The service continues to follow the same structure when it comes to game availability:
- Sunday Afternoon Games: If you’re outside a game’s local market, you’ll need Sunday Ticket to watch. If you’re local, these games come through CBS or Fox via YouTube TV—or through Paramount+ or Fox One on YouTube.
- Sunday Night Football: Broadcasts on NBC via YouTube TV; for streaming, viewers turn to Peacock on YouTube.
- Monday Night Football: Available on ABC/ESPN via YouTube TV—but not on YouTube directly.
- Thursday Night Football: Not supported on either platform.
Additionally, NFL Sunday Ticket doesn’t cover preseason, postseason, or certain regular season standout games like Thanksgiving day matchups. For example, during Week 1 on September 13, if you’re in Buffalo, New York, the Bills vs. Texans game airing on CBS locally will be excluded from Sunday Ticket—but if you’re in Washington, DC, it would be included as an out-of-market game.
You can subscribe through YouTube’s designated NFL Sunday Ticket portal.
YouTube’s latest pricing reflects an ongoing trend of streaming platforms offering tiered or promotional pricing to entice new users, especially for marquee live events like the NFL season. With traditional cable packages waning, securing competitive access to sports content is becoming a key differentiator in streaming wars.
