Amazon has kicked off its early Black Friday sales with steep discounts on its smart-home and streaming gear—including routers from its eero line, Ring security products, and various Fire TV devices. These deals are live now, but stock is moving fast.
Major Eero Router Deals
The full Amazon Eero Wi-Fi 7 range is now heavily discounted. Highlights include the flagship Eero Max 7 1-pack dropping to about $420 from $600, a savings of $180. The 2-pack Max 7 bundle is now roughly $800 (was $1,150), while the 3-pack Eero Pro 7 set is down to $600 from $800. For gear aimed at outdoor use or whole property coverage, the Outdoor 7 weatherproof model is offered at around $310, a discount of nearly $90 from its usual $400 price. These cuts range from ~23% to 30%, depending on model and pack size.
• The dual-band Eero 7 single-node model is now $139.99, a drop from $170.
• Pro 7 tri-band variants (single or multi-packs) also see similar savings.
• Prices on Eero 6, 6+, Pro 6E systems have also been slashed.
Ring, Blink & Fire TV Discounts
Ring smart-home gear and smart security components are part of the sale, but specific pricing isn’t always listed. Flash sales have yielded deals such as those on Ring sensors, Blink devices, and Fire TV units. Fire TV sale highlights include:
• Fire TV Stick 4K (2026) around $24.99 (was $59.99)
• Fire TV Stick HD orbiting $19.99 (was $39.99)
• Fire TV Stick 4K Plus and Cube also deeply discounted, in some cases over 40% off.
• Earlier deals showed trade-in promotions offering up to an extra 20% off certain Fire TVs.
What to Know Before You Buy
These are genuine early Black Friday offers, not just previews. Many deals match or beat prior record lows for 2026. But buyers should check current inventory, pack configurations, and whether trade-in credits apply. Some “sale” prices are still above historical all-time lows, especially on multi-packs. Also, devices like routers offer different specs per model—tri-band vs dual-band, outdoor use vs indoor, number of Ethernet ports—so check what you actually need before spending.
In short: if you’ve been eyeballing better Wi-Fi, upgraded smart security, or a new streaming setup, now’s a strong chance to save. Prices may dip further closer to Black Friday (November 27), but these offers already hit substantial drops in many cases.
Analysis: This round of early Black Friday discounts reflects Amazon pushing its own device ecosystem—Eero, Ring, Fire TVs—as cornerstone hardware in the smart-home boom. Massive drops in Wi-Fi 7 routers suggest retailers expect demand for future-proof networking to surge alongside streaming upgrades. For consumers, the takeaway is this: unless you have time on your hands, many of these offers might be as good as they’ll get. If you wait too close to the main event, inventory and options could be limited. Watch especially for pack deals, trade-in bonuses, and clarity on spec differences–those are where you’ll get the real value.
