Starlink has updated its service offerings, eliminating the option for customers to purchase hardware outright and implementing price increases across several plans.
According to 9to5Google, the company’s website now reflects these changes, with residential and roam packages seeing monthly price hikes ranging from $5 to $10. The most significant increases affect the Residential Max and Roam Unlimited plans, which have risen to $130 and $175 per month, respectively. The Roam 300GB plan remains at $80 per month.
Here is a breakdown of the updated pricing:
| Plan | Previous Price | New Price |
|---|---|---|
| Residential 100 Mbps | $50 | $55 |
| Residential 200 Mbps | $80 | $85 |
| Residential Max | $120 | $130 |
| Roam 100GB | $50 | $55 |
| Roam 300GB | $80 | $80 |
| Roam Unlimited | $165 | $175 |
| Standby | $5 | $10 |
In a communication to users, Starlink attributed these price adjustments to its ongoing coverage expansion and increased demand, stating that the new pricing structure “reflects the value customers continue to see in the service.”
Additionally, the company has removed the option for customers to purchase hardware outright for residential plans. Previously, users could buy Starlink equipment for $499, with some promotions reducing this cost to $0 for those committing to a 12-month plan. Now, the website only offers a monthly payment option, starting at $100 per month, with no purchase option available. This change is noted as being available in “select markets” to provide flexibility for users.
However, the option to purchase a Starlink Mini satellite remains, with hardware priced at $199. This is followed by a monthly fee of $55 for the Roam 100GB plan or $80 for the Roam 300GB plan. The Starlink Mini is designed for users who require internet access while on the move, as opposed to a fixed location.
At the time of reporting, the latest Starlink satellite model for residential use is still available for purchase through retailers like Walmart. Customers who acquire the hardware separately can set up a monthly plan, thereby avoiding the need to rent equipment directly from Starlink.
These changes indicate a strategic shift in Starlink’s business model, potentially aiming to streamline operations and adapt to increasing demand. Customers should assess how these adjustments align with their internet service needs and budgets.
Source: 9to5Google
