In a recent earnings call, Samsung disclosed its first-ever loss in the mobile division for Q2 2026, attributing the downturn to the ongoing ‘RAMageddon’ crisis affecting the semiconductor industry. Despite this setback, the company outlined its strategy to regain momentum by introducing new products in the latter half of the year.
Among the anticipated releases is the Galaxy S26 FE, positioned to bolster Samsung’s market share in the mid-to-high-end smartphone segment. The company emphasized its commitment to sustaining the Galaxy S26 series’ success through continuous marketing efforts and by integrating core AI experiences into the A Series lineup.
Additionally, Samsung confirmed the upcoming launch of its Android XR glasses, referred to as ‘Intelligent eyewear.’ These smart glasses, developed in collaboration with Google, were initially showcased at the recent Unpacked event. While specific release dates remain undisclosed, Samsung indicated that the product is slated for release later this year.
The company also announced plans to introduce the Galaxy Tab S12 series in the second half of 2026. This development marks a departure from Samsung’s typical 18-month tablet release cycle, suggesting an accelerated timeline to meet consumer demand and counteract the current market challenges.
Samsung’s proactive approach in unveiling these new products underscores its determination to navigate the current industry turbulence. By diversifying its portfolio with innovative devices like the Android XR glasses and reinforcing its presence in the smartphone and tablet markets, Samsung aims to mitigate the impact of the semiconductor shortage and reestablish its position as a leader in the tech industry.
