Samsung’s upcoming Galaxy SmartTag 3 is shaping up to raise eyebrows—recent leaks suggest it copies a major misstep from Apple’s AirTag by deleting a built-in mounting loop. Earlier SmartTag models included a loop for attaching to keychains or bags, but leaked images show the SmartTag 3 with Samsung moving to a plain “squircle” design. To secure it to everyday items, users will need to buy a separate accessory.
The design shift isn’t the only standout in the leaks. The roadmap also lists a boost in hardware: expect both Ultra-Wideband (UWB) and Bluetooth support, an IP67 waterproof/dustproof rating, and a battery that could last around 500 days on a single charge. Network-wise, the device is expected to lean exclusively on Samsung’s own tracker network rather than tapping into external find networks.
On pricing, the information points to mostly sticking with current rates. The standalone SmartTag 3 is tipped to cost €39.99 (or roughly $29.99 in the U.S.). A four-pack, however, is expected to go up to around $139.99—up from €129.99.
There’s still no official word on when the new SmartTag will hit shelves. However, Samsung has a slew of product announcements coming, so a reveal might not be far off.
Why the Loop Actually Matters
Trailers like Pebblebee and Chipolo, and earlier Galaxy SmartTag versions, offered built-in mounting loops. AirTag deviated from that path, requiring separate holders. For many users, that’s an inconvenience—extra cost, extra steps. By echoing that approach, Samsung appears to follow a less popular design tradeoff for smaller form and cleaner look.
The promise of up to 500 days of battery life is ambitious, especially with the added demands of UWB and IP67 standards. Users will be watching closely to see whether real-world usage matches the claims, especially once accessories like clips or keychain attachments are involved. Pricing sounds reasonable for an individual unit, but buyers might grumble over paying more per tracker when buying bundles.
What this boils down to is the tradeoff between slim design and seamless convenience. Removing what some saw as a small but useful built-in feature could make the SmartTag 3 less friendly in everyday use—unless Samsung includes a compatible, affordable mount. We’ll be keeping an eye out for the release date, and whether this trend of “accessory required” becomes more common in the tracker space.
