Apple is rolling out iOS 27.3 next month, and it brings some of the most significant enhancements yet to its top-tier service bundle, Apple One Premier. These updates aim to make Premier much more appealing, especially if you use Fitness+ or want more robust content across Apple’s ecosystem.
What Defines Premier—Until Now
Since Apple One Premier debuted in 2019, it has bundled services such as Apple Music, Apple TV, Apple Arcade, and iCloud+. The Premier tier adds Apple News+, Fitness+, and boosted iCloud storage. Over the years, News+ has gained traction thanks to added features like daily puzzles, recipe content, and audio storytelling. Fitness+ has also been steadily improved—but Premier’s draw has mostly hinged on whether those two services provide enough value to justify the higher cost.
New in iOS 27.3: Stronger Fitness+ & Smarter Media Support
The biggest change coming with iOS 27.3 is in Fitness+, which gains a Gym Strength program. This isn’t just another generic workout plan—it offers personalized strength training routines, instructional videos, and integration with Apple Watch so you can track your progress seamlessly. For Premier subscribers who’ve felt Fitness+ lacked depth in strength training, this fills a long-standing gap.
But that’s not all. iOS 27.3 also extends across Apple’s media services. Updates to Apple Music and Apple TV will benefit all users, while Premier members get extra advantages. Particularly, integration between HomeKit Secure Video and Apple Intelligence will allow video summaries and clips in HomeView—and forthcoming Apple Home accessories make those features even more relevant. In short: media, home, and fitness are all being stitched more tightly into Premier’s value proposition.
Premier currently costs around $21.95/month, which gives you access to the full bundle—Music, Arcade, TV, iCloud+, News+, and Fitness+. Many users have felt that unless Fitness+ and News+ are regularly used, the higher tier isn’t worth the cost. But with the new strength program and broader media enhancements, Premier is stepping into a much stronger competitive stance.
This build of iOS elevates the Premier tier from ‘nice-to-have’ to ‘makes sense to upgrade’—especially if you like your fitness guided and your media smarter.
What this means—and what to watch: Apple is clearly making a play to make the Premier tier more enticing by leaning into subscription differentiation. The Gym Strength program signals a shift towards deeper personalization and serious coaching, not just streaming and news aggregation. Media hardware and smart home integrations suggest Apple sees Premier as a hub service—not just a collection of apps. Going forward, Premier’s success will hinge on how well these new features run and whether content variety and home integration follow.
