Amazon has kicked off Week 1 of its early Black Friday Doorbusters, dropping prices on several high-profile Apple devices and accessories. Highlights include all-time low deals on AirTag 2, steep discounts on the new Apple Watch Ultra 4, and notable markdowns across MacBook Air, HomeView, and more.
Top Deals to Know Right Now
AirTag 2 is once again seeing its lowest price ever at Amazon: a single unit available for $23 (down from $29), and the four-pack offered at $69.99—bringing the per-unit price to under $17.50. These deal numbers match or beat previous all-time lows and represent nearly 30% off the bundle price when compared to the regular $99.00 cost. It’s the strongest value for Apple’s tracking tag yet.
Meanwhile, the Apple Watch Ultra 4 — specifically the Black Titanium model with the Burgundy Trail Loop — has been marked down to $699.99 shipped. That’s almost $100 off its $799 list price and approaches the lowest street price we’ve seen since its release in September.
The Apple HomeView smart display has returned with an early discount at Amazon, with the Space Gray model now priced at $289.99 shipped. With its November 13 launch date looming, this is one of the last chances to pre-order ahead of full retail price—and delivery windows are improving in many parts of the U.S.
More Deals & Noteworthy Discounts
Several M5 MacBook Air models are also in the spotlight, with $200 off across both 13-inch and 15-inch configurations. That brings pricing of select 13-inch units down from $1,299 to $1,099, and 15-inch units from $1,499 to $1,339 respectively—matching previous Prime Day pricing. These drops make it an excellent time to grab one before newer generations potentially arrive next year.
Home audio and accessories have discounts too. The new Bose Lifestyle Ultra Home Speaker with support for AirPlay and Google Cast is down to $279 (regularly $349), while its matching soundbar is at $899 (typically $1,099). Plus, smaller items like MagSafe chargers, durable wall adapters, folding stands, and dual-charger packs are seeing sharp cuts—some down by 50% or more.
Tech lovers looking for travel adapters and charging gear should also check the Apple World Travel Adapter Kit ($39), 70W USB-C power adapter ($59), 140W model ($99), the AC Connector 2 wall extension cable ($19), and others—all part of the early doorbuster move.
Last up: Several eye-catching accessories are on sale. The Twelve South AirFly Drive CarPlay and Android Auto wireless adapter is available with delivery expected as soon as this weekend in some areas. A sleek fold-flat aluminum stand for the OLED iPad mini and a full 4-pack of fabric AirTag mounts are also seeing deep discounts.
The pre-orders on new gear are also underway: the OLED iPad mini, the M6 MacBook Pro, and the MacBook Pro with the ProLED XDR Display have all been made available to reserve. While retail pricing is predictable high, the preorder deals offer delivery ahead of or near official launch dates.
Amazon’s early Black Friday push may be a preview of deeper cuts to come, but these Week 1 deals are already hitting or matching the lowest prices we’ve tracked on several devices.
What This Means, & What to Watch
This first wave of deals reveals just how aggressive retailers are getting ahead of Black Friday proper. For consumers, it’s an opportunity to buy into Apple’s high-end hardware—like the Watch Ultra 4 or AirTag 2—without waiting for doorbuster chaos. But caution: some discounts are bound to deepen, or similar deals may pop up from other sellers. If you need something urgently, now’s the time; if you can hold off a week or two, you might get it cheaper—especially on laptops and newly released devices.
