Beginning November 16, developers will be required to flag apps that offer “Dating and Relationships” or “Shared Location” features when submitting to the App Store. This rule aims to ensure that age ratings better reflect content involving real-world location sharing or dating—including virtual romantic interactions.
What’s changing for app disclosures
Under the new policy, any app that facilitates romantic connections—whether with another person or a virtual romantic content provider—must be labeled with a “Dating and Relationships” disclosure. Such apps must receive a minimum age rating of 18+ worldwide. For apps that include shared location features, developers also must make a “Shared Location” disclosure; the age rating will vary depending on the content and region.
In Brazil, the rules are stricter: apps with shared location functions must carry an A16 rating, while those with dating or relationship features must be rated A18. Developers may petition Brazil’s Ministry of Justice and Public Security for a lower age rating under special circumstances—such as apps designed for parental use.
Important deadlines for compliance
The App Store will begin enforcing these disclosure requirements on November 16. By January 12, 2027, developers must have submitted disclosures via App Store Connect for both shared location and dating/relationships features—regardless of whether the app is new or already live.
These rules are intended to ensure greater transparency about app content, especially where sensitive personal data or mature interactions are involved. Proper labeling helps users—and guardians—understand the risks tied to location sharing and romantic features before downloading.
Why this matters: Apple’s move reflects growing concerns over privacy and age-appropriate content in digital products. With features like location tracking and romantic interaction increasingly common in apps, committing to full disclosure under the App Store’s age rating system may help curb misuse by making the stakes clear upfront. Developers now have a limited window to update their app metadata—those who don’t comply risk having their apps rejected or penalized. Going forward, users should expect clearer alerts about what an app actually does—especially if it lets you share where you are, or pursue relationships online.
