Apple has announced a price increase for its MacBook Neo lineup, attributing the hike to a global shortage of RAM chips that has significantly raised component costs. The base model with 256GB of storage now starts at $699 in the United States, up from its initial price of $599 at launch in March. Similarly, the 512GB model with Touch ID has risen from $699 to $799.
Educational discounts have also been adjusted. College students in the U.S. will now pay $599 for the 256GB model, an increase from the previous $499, while the 512GB version is priced at $699, up from $599.
These price adjustments are not confined to the U.S.; international markets are experiencing similar increases. For instance, in Canada, the starting price for the 256GB MacBook Neo has climbed from $799 to $949.
The MacBook Neo, introduced in March 2026, was initially celebrated for its affordability and performance, featuring a 13-inch Liquid Retina display and powered by Apple’s A18 Pro processor. Its competitive pricing made it a popular choice among consumers, leading to high demand and extended shipping times shortly after its release.
Apple’s decision to raise prices reflects the broader challenges faced by the tech industry due to the ongoing RAM shortage. The company has indicated that the rapid escalation in component costs has made it unsustainable to maintain previous pricing levels. This move follows earlier indications from Apple CEO Tim Cook, who described the memory shortage as unprecedented and suggested that price increases were inevitable.
For consumers, this development underscores the importance of staying informed about market trends and potential price fluctuations. Those considering a MacBook Neo purchase may want to act promptly to secure current pricing, as further adjustments could occur if component shortages persist.
