Apple is celebrating the return of its acclaimed series ‘Ted Lasso’ with a unique event: a look-alike contest at its Fifth Avenue store in New York City. The competition, dubbed the ‘Gathering of the Teds,’ is scheduled for Thursday, August 6, at 5:00 p.m. ET.
The contest will unfold over three rounds, each designed to test participants’ embodiment of the beloved character. In the first round, ‘Ted Energy,’ contestants will introduce themselves in character and participate in a two-minute dance segment. The second round, ‘Head Coach,’ involves a trivia game assessing knowledge of the show and the depth of each participant’s portrayal of Ted Lasso. The final round, ‘Ted Talk,’ requires contestants to deliver a short pep talk to the audience.
Prizes include custom soccer scarves for three finalists and custom Beats headphones for the first-place winner, with a total approximate retail value of $300. Detailed rules and judging criteria are available on the official event website.
‘Ted Lasso’ has garnered a dedicated fanbase since its debut, with its fourth season premiering on August 4. This event not only celebrates the show’s success but also engages its community in a fun and interactive manner.
Hosting such an event at a flagship Apple Store underscores the company’s innovative approach to marketing and community engagement. Fans attending the contest can look forward to an evening filled with enthusiasm, camaraderie, and a shared appreciation for the character that has resonated with so many.
