Apple is reportedly developing a top-tier smart home hub, internally dubbed options like HomeView Max, HomeView Ultra, or HomeView 360, featuring a 9-inch screen mounted on a robotic arm that can rotate 360 degrees. The device is said to be a more premium counterpart to the standard 7-inch HomeView model that was revealed recently. Analysts expect the new model to arrive sometime in 2027 or 2028.
What We Know So Far
The forthcoming HomeView Max (name not confirmed) will expand Apple’s smart home display lineup by introducing a larger form factor and added functionality. While the current HomeView sports a 7-inch fixed screen, the Max is expected to have a significantly bigger display that moves on a motorized arm, enabling full 360-degree rotation.
It’s still early days: there is no official confirmation yet from Apple about the device’s specs, pricing, or launch timeframe beyond the projected window of 2027-2028. As of now, the HomeView Max is a rumor sourced from industry analyst projections.
Why This Matters
Smart home hubs with screens are increasingly becoming central to managing connected ecosystems—controlling lights, locks, cameras, and media. Apple’s entry into this space aims to combine visual feedback, interactivity, and voice-control (via Siri) into one device. The swivel display suggests use cases where home hub could follow users around a room or be viewed from different angles, enhancing usability.
The development also signals Apple’s intention to stake more claim in the growing smart home hardware sector, where firms are competing not just on voice assistants, but on displays, integrations, and design. It may serve as Apple’s answer to other companies offering audio-visual hubs or displays for the smart home.
The name variants HomeView Max, Ultra, and 360 hint at positioning as a premium, possibly feature-rich device in contrast to the base HomeView. Whether the price point reflects those names—or whether Apple will balance cost vs. capability carefully—remains to be seen.
Expected to launch in 2027 or 2028, the HomeView Max could align with broader shifts such as more advanced AI for voice assistants, higher expectations for smart displays, and continued expansion of Apple’s ecosystem in ambient computing.
This rumored upgrade underscores how Apple is refining the HomeView concept: transforming it from a fixed tabletop hub into something dynamic and more visually compelling—suggesting new functionality tied to mobility and perhaps sensors that respond to presence or movement. It could set a new bar for smart home displays, especially in premium homes.
