Apple Watch Ultra 3 models are getting steep discounts today as Best Buy moves to clear Black and Natural versions down to $549.00, slashing off $250 from the regular $799.00 price. It’s the deepest discount seen yet for this generation.
If you prefer a Milanese Loop band, those models are now available for $649.00—a huge drop from the usual $899.00. Best Buy is matching Amazon’s pricing for these bands, widening the deal availability. Deliveries and in-store pickup are both on the table, where offered.
What’s Changing—and What’s Not
Ultras aren’t upgraded every year, so record deals like these are rare. The Ultra 3 retains Apple’s high-end features: rugged durability, always-on display, robust fitness tracking and premium status among Apple Watch models. But it’s still one generation back from the Ultra 4, released more recently with incremental updates—things like enhanced sensors, display tweaks, or internal improvements. For buyers who don’t need bleeding-edge tech, the Ultra 3 remains powerful and capable.
What’s surprising about today’s pricing is not just the $250 cut, but how strong the deals are across finishes. Whether you want the standard or Milanese band, whether you favor the sleek Natural or stealthy Black casing, the discounts are broad and aggressive. Best Buy leads on the base models, with Amazon upping the Milanese variants.
Why Now?
With the holiday shopping season unfolding, Apple accessory inventory often becomes a target for retailers offering early savings. The Ultra 3’s earlier status makes it a logical candidate for discounts as newer Apple Watch models roll in. For shoppers keeping an eye on deals, this falls right in the sweet spot between early-bird pricing and inventory clearances.
If you need help deciding between Ultra 3 and Ultra 4—consider performance, added features, and price—you’ll want to consult a detailed buyer’s guide. It breaks down the differences in durability, battery, sensors, and value.
Bottom line: these are standout discounts. If the Ultra 3 matches your needs, now’s a strong moment to save significantly without compromising on much.
What this means: This marked drop in price contributes to growing pressure on the smartwatch market—raises expectations for aggressive pricing ahead of the holidays. Expect rivals and retailers to respond.
