The traditional hiring process has long been criticized for its inefficiency and lack of transparency. Job seekers often invest significant time crafting applications and cover letters, only to feel as though their efforts vanish into a void. The advent of generative AI has further complicated matters, with employers increasingly depending on AI-driven screening systems to manage the deluge of applications.
Enter Fika Jobs, a Stockholm-based startup aiming to transform this landscape. The company is developing a video-centric hiring platform that merges AI interview agents with concise video profiles, offering a hybrid experience reminiscent of LinkedIn and TikTok. Rather than focusing solely on resumes, candidates engage in AI-facilitated interviews designed to highlight their personalities and communication abilities.
On June 23, 2026, Fika Jobs announced a $4 million pre-seed funding round. This capital infusion will support ongoing platform development, team expansion, and preparations for a broader launch later this year.
For job seekers, the journey begins by linking their LinkedIn profiles. Fika’s AI analyzes the candidate’s background and formulates personalized interview questions. Candidates then participate in a roughly 10-minute video interview with the AI agent, currently powered by Google’s Gemini models.
Post-interview, Fika automatically segments responses into short video clips, assembling them into a comprehensive profile. This dynamic profile allows candidates to maintain an active presence, enabling employers to discover and revisit their profiles as new opportunities emerge.
The inception of Fika Jobs traces back to co-founders and brothers Jakob Dubois (CEO) and Alexander Dubois (CTO) during their previous venture. They nearly overlooked a candidate whose resume lacked distinction but, upon meeting, recognized his exceptional drive and ambition—qualities not evident on paper. This experience underscored the challenge of capturing certain valuable traits through traditional resumes.
Unlike competitors such as Alex, Maki, and Mercor, which concentrate on enhancing employer efficiency in sourcing and screening candidates via AI, Fika focuses on empowering candidates to maintain video-first profiles. Employers can then explore a pool of individuals already interviewed and assessed by AI.
Fika Jobs’ approach could enable employers to evaluate communication skills and cultural fit early in the hiring process, complementing traditional resume reviews. This method may be particularly beneficial for early-career professionals and those from non-traditional backgrounds, whose potential might not be immediately apparent through conventional resumes.
However, the introduction of video profiles raises concerns about potential biases. Visible attributes such as race, age, gender, physical appearance, and accent could lead to discrimination, a challenge that traditional resumes, despite their limitations, help mitigate. Some companies have adopted blind resume screening to address these issues.
Fika Jobs plans to offer early access to candidates this week, with a broader public launch anticipated this fall. The initial focus will be on Sweden, with plans for international expansion. The company, currently a small team, aims to grow to approximately 10 employees by year’s end.
Over 100 companies are on the waitlist, with more than 50 having tested the platform, including Plenty Labs, SICS.ai, Kognity, and Rebtel. While the platform is free for job seekers, employers are charged 10% of a candidate’s first-year salary upon a successful hire—a rate lower than the 20% to 30% fees typically charged by traditional recruiters.
The funding round was led by Luminar Ventures, with participation from Alliance VC and King co-founders Sebastian Knutsson and Riccardo Zacconi, renowned for creating the mobile game Candy Crush.
Fika Jobs’ innovative approach reflects a broader trend of integrating AI into recruitment processes. Similar ventures include Ando, which raised $4 million to use AI for matching hourly workers with predictable schedules, and Kiku, which secured €4 million to redefine frontline hiring with conversational AI. These developments highlight the growing role of AI in streamlining and enhancing the hiring process.
As Fika Jobs prepares for its broader launch, it will be crucial to monitor how the platform addresses potential biases inherent in video-based assessments. Ensuring fairness and inclusivity will be key to its success and acceptance in the evolving recruitment landscape.
