Walmart has increased prices on its line of Onn Google TV streaming devices, marking the second major hike of the year. Across its lineup—ranging from the entry-level Full HD stick to the premium 4K Pro model—each device is now $10 more expensive than before. These changes were implemented quietly over the past few days.
Price Breakdown & Product Hierarchy
Here are the updated prices for Walmart’s Onn Google TV streamers:
- Onn 4K Pro: increased from $59.98 to $69.98
- Onn 4K Plus: now $59.98 (up from $49.98)
- Onn 4K Streaming Stick: $49.98 (used to be $39.98)
- Onn FHD Streaming Stick: $39.98, previously $29.98
Even after the increase, these devices remain affordable compared to many competitors, though they now sit significantly above earlier pricing—some models were selling for as little as $15 before this year.
Origins & Broader Context
The initial round of price increases surfaced in March, when Walmart began raising costs for its Google TV offerings. This latest adjustment continues that trend, affecting all tiers in the product range. The higher-end Onn Google TV sets are not impacted—they remain at their original launch prices, which start around $250.
The Onn devices compete in a crowded field that includes Google’s own TV Streamer and a variety of sticks and boxes from rival brands. Walmart’s streamers appeal to customers seeking basic streaming functionality—like access to apps and casting—without the frills or price tag of premium devices. While the new rates are still reasonable for many, the increase pushes the budget-sensitive market higher.
Consumers should expect other brands and retailers might follow suit in raising prices, given rising component costs and inflation. If you’ve been eyeing one of the Onn streamers, it may be worth acting soon.
Looking Ahead: these price hikes reveal growing cost pressures in the streaming hardware space. As cheap devices lose their edge, differentiation will come from software features, content partnerships, and other value-adds. Watch for improved specs or bundled services from retailers trying to justify despite the increasing base prices.
