Wabi, an AI startup led by Eugenia Kuyda, has secured $55 million in new funding, valuing the company at $1.25 billion. The fresh capital comes as Wabi shifts from its original prompt-based app creation model toward operating as a personal AI agent, a move the company unveiled last month. This reimagining is being called “Wabi 2.0.”
Originally, Wabi empowered users to build apps simply by feeding in prompts. But with its repositioning, Wabi is now focused on delivering interfaces tailored to individual tasks—everything from meal planning and mapping out local restaurants to crafting trivia games or fitness routines. The goal is to make the agent capable of generating mini-apps for day-to-day needs, rather than just static responses.
Investors Buy Into the Agent Revolution
The funding round was led by IVP, joined by heavy hitters including a16z, Forerunner Ventures, Amazon’s Alexa Fund, and notable angel backers like Tobi Lütke, Marc Benioff, Marissa Mayer, Dick Costolo, and Alex Pall of The Chainsmokers. Investors are responding to what they see as the growing momentum behind AI agents—tools that are more interactive, task-oriented, and capable of building their own utility within larger ecosystems.
Wabi joins a growing field. Agent-focused startups have become increasingly attractive: one peer, Instinct, raised a billion dollars in September at a $10 billion valuation. Others—such as one making AI companions with personality and life guidance—also closed significant deals recently. The trend reflects investor conviction that the next wave of AI will be more deeply agentive, rather than purely conversational.
The company’s founder, who previously launched the AI companion app Replika, is banking on this shift. By offering an agent that builds mini-apps specific to user needs, Wabi aims to transform how people engage with digital assistants—moving beyond text boxes and generic software toward something more personalized and adaptive.
For users, the new Wabi promises a tool that can build everything from a custom meal planner to niche games. For investors, it represents a bet that the agent paradigm will define the future of human-AI interaction.
What to watch going forward: how smoothly Wabi can deliver seamless mini-app experiences, whether usage sticks, and how it monetizes while maintaining user trust and resilience in an increasingly crowded agent landscape.
