Visual Supply Co. (VSCO), renowned for its photo editing applications, is set to launch ‘Capture,’ a new standalone camera app for iPhone users. This development marks VSCO’s first independent app release in a decade, aiming to enhance the mobile photography experience by integrating film-style filters directly into the shooting process.
A New Approach to Mobile Photography
Unlike VSCO’s primary app, which emphasizes post-processing and social sharing, Capture focuses on real-time application of aesthetic filters. This approach allows photographers to visualize and apply their desired look before capturing the image, streamlining the creative process.
Eric Wittman, CEO of Visual Supply Co., highlighted the shift in user preferences:
> Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture.
Features and Functionality
Capture offers a selection of 50 of VSCO’s most popular presets, enabling users to apply film-like effects during the shooting process. The app provides both automatic and manual modes, catering to a range of photography styles and skill levels.
In manual mode, users gain access to advanced controls, including:
– Shutter Speed: Adjust the duration the camera’s sensor is exposed to light, affecting motion blur and exposure.
– Exposure Compensation: Modify the brightness of the image to achieve the desired lighting.
– Lighting Effects: Incorporate effects such as bloom and halation to add creative flair to photos.
This suite of tools empowers photographers to fine-tune their images with precision, fostering a more intentional and creative shooting experience.
Accessibility and Integration
Capture is designed to be user-friendly and accessible. While it requires a VSCO account, the app is free to use and does not necessitate a paid subscription. Users can capture photos, apply filters, and either export them directly or transfer them to the main VSCO app for further editing.
Market Availability
The initial rollout of Capture will commence in select markets, including Ireland, Australia, and New Zealand. A broader release in the United States is planned for later this summer. This phased launch strategy allows VSCO to gather user feedback and make necessary adjustments before a wider release.
The Evolution of VSCO
Since its inception in 2011, VSCO has been at the forefront of mobile photography, offering tools that emulate classic film aesthetics. The company’s commitment to quality and creativity has garnered a dedicated user base.
The introduction of Capture signifies VSCO’s response to the evolving needs of photographers who seek efficient and intuitive tools for real-time image creation. By integrating film-style filters directly into the camera interface, Capture aims to simplify the creative process and inspire users to experiment with their photography.
Conclusion
VSCO’s launch of Capture represents a significant advancement in mobile photography, offering iPhone users a powerful tool to apply film-style filters during the shooting process. With its user-friendly design, advanced controls, and seamless integration with the existing VSCO ecosystem, Capture is poised to become a valuable asset for photographers seeking to enhance their creative workflow.
