Amazon’s Prime Day event is currently delivering standout discounts on televisions from Samsung, Sony, LG, Hisense, Toshiba and more. With most deals being deeply discounted and time-sensitive, savvy shoppers are encouraged to act fast before the lowest prices vanish.
Major Savings by Screen Size
For mid-size TVs, 50-inch models are getting steep price cuts. A 50-inch Ember Fire TV has dropped from $399.99 to $239.95. Hisense’s 50-inch mini LED 4K Smart Fire TV is now $399.99, slashed from $699. A Toshiba 55-inch mini LED Fire TV sits at $499.99 instead of $547.99, while the Samsung The Frame 55-inch 4K QLED falls to $697.99 from $1,097.99. Sony’s 55-inch OLED Google TV is available for $1,398, down from $1,499.99.
Looking at larger sizes, several 60-inch and 65-inch sets have serious reductions. A 65-inch Roku 4K TV is marked down to $429.99 from $649.99. TCL’s 65-inch mini LED QLED sits at $649.99 (was $799.99). Samsung’s 2025 65-inch The Frame TV is nearly $600 off—$897.99, down from $1,497.99. Hisense’s CanvasTV 65-inch 4K Google Smart TV is $899.99 (originally $1,299.99), and Toshiba’s 65-inch ArtVision 4K Fire TV dropped to $999.99 from $1,297.99. Sony’s premium 65-inch OLED 4K Google TV also saw a cut to $1,698 from $1,999.99.
Even larger models—70-inch and beyond—are also seeing headlining deals. A 75-inch Samsung mini LED Smart TV has been reduced to $797.99 (from $897.99). Toshiba’s 75-inch mini LED 4K Fire TV dropped to $849.99 (from $999.99), and TCL’s 75-inch QLED Smart TV is now $1,197.99, down from $1,297.99. Sony’s 85-inch BRAVIA 3 II 4K Smart Google TV is at $1,298 from $1,599.99. For an even bigger impact, a 100-inch Toshiba mini-LED Fire TV is listed at $1,897.99—marked down from $2,499.99.
What To Know Before You Buy
Prime Day discounts often require an Amazon Prime membership. Subscriptions cost $14.99/month or $139/year, with new users eligible for a 30-day free trial. Many of these deals are tied to that membership requirement. Also noteworthy: outside of Amazon, Sony is running its own fall sale, featuring steep markdowns like $800 off its 65-inch BRAVIA II Google TV, normally priced at $2,599.99. Other items—including Sony noise-cancelling headphones—are being offered at record‐low prices.
If you’re hunting the best television deals this season, these price drops represent some of the deepest we’ve seen in 2026. Whether you’re upgrading your living room setup or eyeing a theatre-style screen, these offers hit across the board for value.
Why this matters: TVs are one of the few appliance categories where technology improves fast, so prices usually fall before major events like Black Friday. These Prime Day cuts suggest that manufacturers and retailers are aggressively clearing inventory ahead of the holiday shopping rush. For shoppers, it’s a chance to lock in savings. Key things to watch: panel quality (OLED vs. QLED vs. mini-LED), smart platform features, and warranty terms—because the lowest price isn’t always the best value.
