Today marks the official launch of Apple’s latest hardware — including the iPhone 18 Pro lineup, AirPods 5, Apple Watch Series 12, and the Apple Watch Ultra 4 — and many retailers are offering early discounts as these products hit the shelves. The deals are modest but represent some of the best launch-day prices available so far. Here’s a rundown of the top deals and what to watch for.
Launch Discounts on Earbuds & Watches
On launch day, you can find the newly released AirPods 5 and both sizes of the Apple Watch Series 12 available on Amazon. The AirPods 5 are marked down to $124.99 — that’s $4 below the MSRP. The Series 12 GPS models are similarly discounted: the 42 mm version is priced at $389.99 (about $9 off), and the 46 mm version is listed at $439.99, also around $9 off. These are among the few small launch-day price drops seen so far.
iPhone 18 Pro & iPhone 18 Pro Max Carrier Deals
The iPhone 18 Pro and Pro Max launch immediately with the usual carrier trade-in deals. Both AT&T and Verizon are offering up to $1,200 off when you trade in an eligible device and commit to certain unlimited plans. These offers are likely to draw buyers looking to offset the high MSRP of the new phones.
Color-Matched Accessories & Power for iPhone 18 Pro
If you’ve ordered the iPhone 18 Pro and want matching accessories, companies like Anker and Satechi have released color-coordinated options. Deals include $5 off an Anker nano charger, and pre-orders are open for the Anker MagGo 2 Pro magnetic power bank at about $109.99. These accessories aim to complement the new burgundy finish of the Pro models.
Mac Mini & Mac Studio Pre-Order Savings
Apple’s new Mac mini and Mac Studio models officially go on sale September 22, but several Amazon listings are already offering modest pre-order discounts. These include around $19–$49 off various configurations: the M6 Mac mini (16 GB/256 GB), its 16 GB/512 GB variant, the newer M5 Pro Mac mini, and the high-end M5 Max Mac Studio (36 GB/512 GB) among them. If you don’t need the units immediately, these pre-order deals are one of the few chances to save before full stock hits stores.
These launch-day deals highlight Apple’s approach to initial pricing: limited markdowns and selective discounts, primarily focused on trade-in promotions, carrier contracts, and brand-name accessories. If you want one of these products, trade-in deals and pre-orders are where the most compelling savings lie right now. Keep an eye on stock levels and check whether retailers include the same model/color options you want.
What this means: Apple’s newest devices are now out in the wild, but don’t expect sweeping discounts yet. The savings today are incremental: small price cuts, trade-in incentives, and accessory bundles. For big savings, buy carefully — trade-ins often yield more value than straight cash discounts. And if you’re set on something specific (color, size, spec), make your purchase early to avoid availability issues. We’ll continue tracking price drops, bundle deals, and possible post-launch sales.
