As we pass the midpoint of 2025, the streaming landscape has been dominated by a diverse array of compelling series. Nielsen’s latest data reveals the top 10 most-watched streaming shows, highlighting the platforms and narratives that have captivated audiences this year.
1. Squid Game (Netflix) – 15,074 Million Minutes Watched
The South Korean survival drama Squid Game continues to enthrall viewers worldwide. Its gripping storyline and intense character arcs have solidified its position as a global phenomenon, leading the streaming charts with over 15 billion minutes viewed.
2. Reacher (Prime Video) – 13,313 Million Minutes Watched
Reacher, based on Lee Child’s Jack Reacher novels, has found a substantial audience on Prime Video. The series’ blend of action and mystery, coupled with a compelling lead performance, has resonated with viewers, securing its spot as the second most-watched show.
3. The Night Agent (Netflix) – 12,219 Million Minutes Watched
Netflix’s The Night Agent offers a thrilling narrative centered around a low-level FBI agent entangled in a dangerous conspiracy. Its intricate plot and suspenseful pacing have garnered significant viewership, placing it third on the list.
4. Ginny & Georgia (Netflix) – 10,201 Million Minutes Watched
The mother-daughter dramedy Ginny & Georgia continues to charm audiences with its blend of humor, drama, and heartfelt moments. Its exploration of complex family dynamics has struck a chord with viewers, earning it the fourth position.
5. Severance (Apple TV+) – 9,275 Million Minutes Watched
Apple TV+’s Severance has emerged as a standout series, delving into the unsettling concept of separating work and personal memories. Its thought-provoking narrative and strong performances have captivated audiences, making it the fifth most-watched show.
6. 1923 (Paramount+) – 8,536 Million Minutes Watched
A prequel to the acclaimed Yellowstone series, 1923 explores the Dutton family’s history during a tumultuous period in American history. Its rich storytelling and historical context have attracted a substantial viewership.
7. The Pitt (Max) – 8,227 Million Minutes Watched
The Pitt, a gripping drama set in a post-apocalyptic world, has found a dedicated audience on Max. Its exploration of survival and human resilience has resonated with viewers, securing its place in the top ten.
8. The Handmaid’s Tale (Hulu) – 8,165 Million Minutes Watched
Hulu’s adaptation of Margaret Atwood’s The Handmaid’s Tale continues to draw viewers with its dystopian narrative and powerful performances. Its relevance and emotional depth have maintained its popularity.
9. You (Netflix) – 8,097 Million Minutes Watched
The psychological thriller You delves into the mind of a charming yet dangerous protagonist. Its exploration of obsession and identity has kept audiences engaged, placing it ninth on the list.
10. Landman (Paramount+) – 7,826 Million Minutes Watched
Landman, a drama focusing on the complexities of the oil industry and its impact on communities, has resonated with viewers. Its timely themes and compelling storytelling have earned it a spot in the top ten.
Apple TV+’s Notable Achievement
The inclusion of Severance in the top five is a significant milestone for Apple TV+. Despite having a smaller subscriber base compared to giants like Netflix and Prime Video, Apple TV+ has demonstrated its ability to produce content that resonates deeply with audiences. This achievement underscores the platform’s growing influence in the competitive streaming market.
Looking Ahead
The streaming industry continues to evolve, with platforms investing heavily in original content to capture viewer attention. As we move into the latter half of 2025, it will be intriguing to see how these rankings shift and which new series will emerge as audience favorites.
