Spotify Embraces Apple’s HLS Technology to Enhance Video Podcast Distribution
In a significant move to bolster its video podcast offerings, Spotify has announced plans to integrate Apple’s HTTP Live Streaming (HLS) technology. This adoption aims to provide creators with seamless cross-platform distribution and monetization opportunities, particularly on Apple Podcasts, without necessitating changes to their current setups.
Enhancing Video Quality with HLS
HLS technology dynamically adjusts video quality in real-time based on the user’s network speed. Whether listeners are connected to high-speed Wi-Fi or relying on cellular data, this ensures a consistently smooth viewing experience with minimal buffering and interruptions. By incorporating HLS, Spotify aims to deliver high-quality video content to its audience, regardless of their internet connection.
Expanded Monetization Opportunities for Creators
Beyond improving video quality, Spotify is introducing new avenues for creators to monetize their content. The platform has announced that podcasters using hosting services like Libsyn, Podigee, Audioboom, Audiomeans, and Podspace can now publish video podcasts directly on Spotify. These creators can also earn revenue through the Spotify Partner Program, which has been live since its announcement earlier this year.
Spotify’s Commitment to Video Content
Spotify’s adoption of HLS is part of its broader strategy to enhance its video podcast offerings. Since launching video podcasts in 2020, the platform has made significant strides in this domain. By November 2025, nearly half a million shows and over 390 million users had streamed a video podcast on Spotify. This growth underscores the increasing importance of video content in the podcasting landscape.
Lowering Barriers for Monetization
In January 2026, Spotify lowered the eligibility criteria for podcasters to monetize their videos. The minimum episode requirement was reduced to three, consumption hours to 2,000, and the engaged audience member threshold to 1,000 over the last 30 days. This move aims to make monetization more accessible to a broader range of creators.
User Control Over Video Content
Recognizing the diverse preferences of its user base, Spotify introduced new controls in April 2026, allowing users to disable all videos in the app. This feature enables listeners to choose between an audio-first experience or a video-enhanced one, catering to individual preferences.
Conclusion
Spotify’s integration of Apple’s HLS technology marks a significant step in enhancing the video podcast experience for both creators and listeners. By improving video quality, expanding monetization opportunities, and offering user control over content, Spotify continues to solidify its position in the evolving podcast landscape.
