During Apple’s recent WWDC keynote, some observers noted that Siri’s demonstrations exhibited noticeable delays, with several seconds elapsing between voice commands and the assistant’s responses. While such lags are not ideal, they signify a positive shift in Apple’s presentation approach.
In 2024, Apple faced criticism for showcasing concept videos of Siri features that were not yet functional. This led to accusations of misrepresentation and a subsequent $250 million false advertising lawsuit. In response, Apple acknowledged the misstep, removed the contentious video, and committed to greater transparency.
The recent keynote reflects this commitment. As reported by TechCrunch, the demonstrations were pre-recorded but conducted in real-time, providing a more authentic representation of Siri’s current capabilities. Notably, these demos were executed in single takes without edits, as observed by John Gruber, emphasizing their authenticity.
By presenting Siri’s features as they currently function, Apple sets realistic expectations and underscores its dedication to delivering tangible advancements. While the response times may not yet be optimal, this transparency offers a more accurate picture of Siri’s development trajectory.
Source: 9to5Mac
