Meta’s VR Fitness Game Supernatural Finds New Life as Independent Company
In a significant development for virtual reality (VR) fitness enthusiasts, Meta has announced that Supernatural, the acclaimed VR fitness game, will continue its journey as an independent entity. This decision comes after Meta’s initial acquisition of Within, the studio behind Supernatural, and subsequent operational challenges.
The Acquisition and Its Aftermath
In 2023, Meta acquired Within, the creators of Supernatural, for approximately $400 million. This acquisition followed an eight-month antitrust battle with the Federal Trade Commission (FTC), which had raised concerns about potential anti-competitive practices. Despite overcoming these legal hurdles, Meta faced internal challenges, including significant layoffs within its VR division and a decision to halt new content development for Supernatural.
Community Response and Meta’s Decision
The Supernatural user community expressed deep disappointment over the potential stagnation of the app. Many users felt that the acquisition might lead to the app’s decline rather than its enhancement. Responding to this feedback, Meta decided to allow the Supernatural team to spin off into a new independent company named Supernatural Health. This transition aims to ensure that the app continues to thrive under the guidance of its original founders.
Supernatural Health’s Vision
Supernatural Health has committed to maintaining the core elements that made the app popular: the same coaches, the same DNA, and the same dedication to making fitness an enjoyable part of users’ daily routines. The company expressed gratitude for the resources provided by Meta during a critical growth phase and emphasized that this move reflects a shared belief that the Supernatural community is best served by a focused, independent team.
Industry Implications
This development highlights the complexities of large tech acquisitions, especially in the rapidly evolving VR landscape. Meta’s decision to allow Supernatural to operate independently suggests a recognition of the unique value that specialized teams bring to niche markets. It also underscores the importance of community feedback in shaping corporate decisions.
Looking Ahead
As Supernatural Health embarks on this new chapter, the focus will be on expanding and enhancing the app’s offerings. The team aims to introduce more music, innovative workout routines, and enhanced social experiences, all while staying true to the app’s original mission of making fitness fun and accessible.
