Meta has expanded Muse’s capabilities: the AI assistant can now place phone calls on behalf of users to U.S. businesses—though the feature is restricted to paying subscribers. After an initial trial in September with early testers, Muse is rolling this out to all paid members across the country.
Muse, which recently surpassed 10 million users, is designed as a consumer-facing AI agent built around helping people with everyday tasks. The new calling feature is aimed at taking care of actions people typically avoid—like calling to reschedule service appointments, dealing with customer support at cable providers or government agencies, or trying to book dinner reservations at restaurants without online booking.
Subscriptions, Costs, and Comparisons
The ability to make calls through Muse comes bundled into its paid plans. Muse currently offers a base tier starting at $20 per month, which grants 500 million Muse tokens weekly. For heavy users, there’s a tier priced at $100 per month for 3 billion tokens. Free users don’t yet have access to the calling feature, though Meta plans to roll out new options—for example, customizable Muse email addresses—for non-paying customers soon.
Meta isn’t the only player offering AI agents with call placing abilities. Startups like Instinct and other AI assistants—such as Google’s Gemini—already offer similar functions. The functionality in each tool is comparable in technical capacity, though real-world interactions can vary significantly based on how businesses and receptionists respond to calls from AI agents.
Voice Realism, Practical Challenges, and Customer Service Frustration
One of the barriers to seamless use is how recognizable the AI is on the other end of the call. Many businesses hang up immediately if they perceive the caller isn’t human. Muse and others are attempting to mimic a human voice more convincingly, making detection harder.
This situation—long wait times, complex phone trees, and customer service walls—has frustrated many consumers. Muse’s calling feature is pitched as a remedy: an AI with seemingly unlimited patience that can persist through menus, hold times, or repeated transfers.
As of now, paid users get this calling feature; free users are still restricted. Meta has indicated some features will trickle down, but hasn’t provided a timeline for when free subscribers will gain calling capability.
What this means: this update positions Muse more directly as a hands-free assistant for real-world tasks—and brings a host of operational and ethical questions. How will businesses adapt when handling AI callers? Will we see policies or tech developed to detect and reject such calls? From a consumer perspective, this feature could reshape how we delegate chores—but it will only succeed if Muse’s voice feels human enough and the AI handles sensitive interactions well.
