Meta is preparing to overhaul its Horizon+ subscription, reportedly renaming it to Meta VR+ and adding 3D movies to the service. A screenshot shared by VR leaker Nori shows upcoming 3D films under the service name “Meta VR Plus,” suggesting it will replace Horizon+ entirely. The change aims to broaden the focus of the subscription beyond games.
Currently, Horizon+ offers over 100 virtual reality titles for $7.99 per month, drawing parallels to Microsoft’s Xbox Game Pass model. Its offerings also include the basic Xbox Game Pass tier via cloud streaming, letting users access 50+ Xbox titles. New Meta Quest headset buyers get three months of Horizon+ free.
The 3D movie content is expected to work across headsets like Quest 3 and will likely tie into Meta’s upcoming hardware — including its ${\sim}$US$1,300 XR / VR glasses. It’s not yet clear whether this additional movie content will remain part of the base $7.99 subscription or if Meta plans to introduce new pricing tiers.
Why the Name Change Matters
“Horizon” has evidently been phased down across Meta’s VR strategy. Earlier this year, a blog post by Meta’s Reality Labs VP of Content outlined wide shifts: collapsing most internal VR gaming studios and moving away from Horizon branding in favor of names that more directly reflect device identity. The Horizon Metaverse platform has been stripped from headsets and moved to mobile-only platforms, and existing products have gradually shed “Horizon” from their names. Meta VR+ appears to be the latest instance of this rebranding effort.
What to Watch Going Forward
Key questions remain: whether 3D movies will require an upgraded tier, and what “Meta VR+” means in terms of content offerings and hardware compatibility. Another area of interest is how Meta plans to handle licensing for big-name 3D films across different regions — streaming rights are often a sticking point.
Analysis: Meta’s possible pivot toward rebranding Horizon+ as Meta VR+ and adding 3D movies reflects the company’s aim to better define its VR identity and expand its value proposition. By shifting away from the “Horizon” label — which has become associated with metaverse misfires — Meta is aligning its messaging more directly with VR hardware and immersive content. The move also suggests streaming companies and console services might face competition in the VR space on movie content. For users, whether this will mean higher costs or simply more content under one subscription is what will determine if the change delivers.
