MacPaw has officially rolled out Eney, a new AI assistant designed for macOS and iOS that aims to anticipate user needs while staying firmly under user control. Built as a “proactive, never autonomous” tool, Eney monitors activity across apps, files, and system state to suggest what might come next—all while asking permission before acting. The assistant is launching today for Mac (with an iPhone companion app) and brings a suite of helpful features geared toward boosting productivity and minimizing friction.
What Eney Does
On the Mac, Eney offers features including suggestions triggered by copying text, meeting transcription without bots, meeting notes and follow-up tasks, and ready-to-go workflows like a Morning Brief or “Plan My Day.” A unique tool called “Eney Wand” lets users drag items to it for quick operations—translating text, converting prices, creating calendar events from dates, and extracting text from images.
The assistant also keeps an eye on macOS system health, surfacing alerts for low disk space, excessive memory use, or unstable apps. It integrates with various services out of the box: Apple Mail, Calendar, Reminders, plus third-party apps such as Gmail, Google Calendar, Google Drive, Slack, Notion, Jira, and Linear are all supported.
Privacy, Pricing & Availability
Eney runs its own memory layer, called Mnemos, which stores information only for Eney’s use—not to power broader MacPaw operations. The default setting is that Eney prompts users before doing things like moving files, sending messages, or adjusting events so that control stays in the user’s hands.
The Mac version works only on Apple silicon Macs running macOS 15 or newer. A free 14-day trial gives 10,000 AI credits. After that the subscription plans kick in: a Starter tier at $14.99/month for 10,000 credits; a Boost plan at $29.99 for 25,000 credits; and a Power plan at $49.99 for 50,000 credits. While a Setapp account can be used to sign in, it’s not required for the Mac version. The iPhone companion app is listed as available on the App Store, though it seems to be limited to active Setapp subscribers, making the mobile terms less clear.
MacPaw touts Eney as its first product built on its own AI infrastructure. Mnemos acts as the assistant’s memory layer, managing user data without reading or altering user files, in line with MacPaw’s privacy focus. Despite being proactive, Eney stays under user control at all times.
Analytical Angle:
Eney arrives at a moment when users are increasingly concerned about AI assistants overstepping boundaries. By emphasizing “proactive, not autonomous” behavior, tight integrations with system and third-party apps, and user consent before action, MacPaw is trying to strike a balance between usefulness and trust. Watching how Eney performs in daily use—and whether its subscription model matches its utility—will determine if it becomes a must-have productivity tool or another promising startup idea.
