Ghost Angels: Snap Alumni Launch Fund to Revolutionize Social Media with AI
A collective of 20 former Snap Inc. employees has established Ghost Angels, a venture fund dedicated to supporting the next wave of social media innovation. While the fund has not disclosed its total capital, it has already invested in five companies and plans to allocate the remaining funds to at least 15 additional startups within the next year.
Max Rivera, who led global partnerships at Snap and now works at Microsoft’s AI division, initiated Ghost Angels in 2025 to formalize the burgeoning angel-investing community among Snap alumni. The fund comprises around 20 founding members and investors, including current Snap employees and notable alumni such as Alexandra Levitt, former head of Snap’s corporate accelerator, and Will Wu, a founding member of Snap’s product and design team.
Rivera emphasized the intentional diversity within the group, combining seasoned executives with emerging talents to enrich deal evaluations and founder support. Reflecting on the evolution since his tenure at Snap nearly a decade ago, Rivera noted that today’s entrepreneurs operate with leaner teams, launching rapidly and iterating publicly.
The fund is particularly interested in pre-seed to seed-stage AI startups focusing on social media and consumer applications. Rivera observed a significant shift in social media dynamics, where social and media have diverged. Traditional platforms heavily reliant on ad-driven algorithms have led to user disillusionment, deviating from the original goal of connecting people.
Ghost Angels aims to back founders leveraging AI to fulfill this original promise, supporting AI-native formats and generative tools across various media types, including music, gaming, sports, and fashion. These innovations are lowering barriers to content creation and distribution, fostering more authentic and engaging user experiences.
