Streaming prices are climbing. Disney has adjusted its subscription fees for most Disney+ and Hulu plans, with ad-free tiers seeing the largest increases. The changes took effect immediately and affect both individual and bundled plans.
Ad-Free Plans Take the Biggest Hit
The ad-free “Premium” versions of Disney+ and Hulu have each increased to $21.49 per month, up from $18.99. A combined Premium bundle for both services now runs $21.99, up from the previous $19.99. This marks roughly a $2 rise across those tiers. Prices were announced earlier today, and customers will see the new rates when billing cycles renew under the updated terms.
Ad-Supported Plans See Modest Bumps
Plans with ads have also increased, though by smaller amounts. Disney+ with ads and Hulu with ads now cost $12.49/month each, up from $11.99 — a fifty-cent rise apiece. The bundled ad-supported Disney+/Hulu package holds steady at $12.99/month, with no change in price.
These adjustments clearly aim to make the Premium bundle more appealing: at just fifty cents more than single ad-supported subscriptions, the bundle now looks like the better deal for many users.
As always, exactly how these price changes affect you depends on your billing date and plan type — whether you’re using ad-free or with ads, standalone or bundled. If you’re on a Premium plan, you’ll see a more substantial jump. Ad-supported customers will feel it too, though less sharply.
Obvious from these moves is a renewed push by Disney to steer customers toward bundled offerings by tightening price gaps. With subscription fatigue and rising competition from platforms offering lower-cost, ad-supported content, these shifts may encourage more users to consolidate services.
Looking ahead, it’s worth watching how rival streamers respond — price changes at this scale often ripple outward. Also worth tracking: whether more tiered or flexible pricing emerges as consumer pushback mounts and streaming saturation spreads.
