Apple appears to be gearing up to officially unveil its Beats 360 over-ear headphones in September, following the release of firmware version 4A203 tied to the new model. Leaked listings, regulatory filings, and sightings at the FIFA World Cup suggest the product is well into development and marketing pipelines.
Design, Fit, and Color Options
The Beats 360 models are shaping up with a premium over-ear design reminiscent of the AirPods Max, featuring telescoping headband arms that hold securely once extended. Four primary colors are confirmed: Black, Cloud, Sky, and Pink. Alongside these, the headphones will offer swap-out Performance Knit and UltraPlush cushions and headbands, and additional color options like Volt and Navy for those eager to personalize their setup.
Features, Specs, and Performance
This will be Beats’ first sweat- and water-resistant over-ear headphone, expected to carry an IPX4 rating. The listing indicates noise cancellation up to 1.75× stronger than on the 2023 Beats Studio Pro. Other features include a fold-flat design, all-day battery life, and what’s been described as a high-fidelity acoustic platform. The Beats 360 are also rumored to support hands-free activation of Siri, responding to both “Hey Siri” and just “Siri”.
Pricing, Accessories, and Market Position
One listing pegs the U.S. price at $299.99, though that hasn’t been confirmed. Notably, the headphones won’t include a charging cable or power adapter in the box, only a woven ripstop fabric carrying case. Comparatively, the Beats Studio Pro currently retail for $349.99, placing Beats 360 as a slightly lower-priced alternative with many premium features.
Why This Might Be September’s Big Headphone Moment
The Beats 360 have been seen in regulatory databases in Brazil, UAE, and the U.S., and were worn by soccer players like Lamine Yamal and Antonee Robinson during the 2026 FIFA World Cup. These sightings, combined with removal of early retailer listings and now a fresh firmware release, reinforce expectations that Apple will debut the Beats 360 later this month.
The Beats 360 signal Apple’s ongoing strategy to bridge the gap between high-end performance and lifestyle versatility. With water resistance, strong ANC, a variety of color and material options, and a lower expected price point than flagship rivals, these headphones could appeal broadly to music lovers, travelers, and everyday users alike. What to watch: official pricing, battery life in real-world use, and how the sound profile stacks up against the Beats Studio Pro and AirPods Max when the product is live.
