Amazon has dropped the price of the Apple Watch Ultra 3 with a Natural Titanium Case and Natural Titanium Milanese Loop (Medium) to $649—$250 less than Apple’s official $899 MSRP. It’s now the lowest price ever seen for this particular configuration.
Deal Details & Model Specifics
The model on sale is the 49mm Ultra 3 equipped with GPS + Cellular connectivity. The case is crafted from natural titanium and paired with the matching Milanese Loop band in size Medium—features that typically place it near the top tier among Apple Watch options.
This promotion is part of Amazon’s early Black Friday lineup, which also includes discounted price tags on other Apple products such as the AirPods Pro 3 dropping to roughly $199, and the 13-inch MacBook Air M5 configurations seeing cuts of $200-$250 depending on storage and GPU.
Why This Price Is Noteworthy
This is a record low for the Ultra 3 Milanese Loop with the natural titanium finish. Previous deals for the Ultra 3 with different band styles had occasionally dipped below $700, but this setup—including the premium Milanese Loop—hadn’t reached the mid-$600 range until now.
For comparison, even the newer Ultra 4 model doesn’t come close to matching this deal when paired with the same Milanese Loop and case materials; its reduced pricing still remains significantly higher.
Inventory and sizes often drift during Black Friday rollouts, so this Medium-band option may sell out fast. Buyers will want to verify band size and case finish before purchasing.
Overall, this isn’t just a good deal—it’s a standout one for the Ultra range. It could also signal a strategy shift in how Apple stock is being discounted ahead of newer models or feature upgrades, possibly pointing toward Ultra 4 or 5 getting more aggressive promotions soon. Consumers should watch for price drops across the board.