Apple’s newest wearables—the Apple Watch Series 12 and Apple Watch Ultra 4—are now available for preorder, and early Amazon deals are offering modest but noteworthy savings on several models. Launch day for both watches is set for September 18, and discounts of up to $20 are already listed across multiple configurations.
Series 12: Savings Extend Across Sizes & Materials
The Series 12 GPS-only options kick things off at $389.99 for the 42mm size, marking a $9 drop from the original list. The 46mm GPS model is listed for $449.00. If you want cellular functionality, the 42mm cellular edition (Dark Bronze Aluminum Case with Olive Sport Band) is $489.99—also $9 cheaper—and the 46mm cellular version remains at its typical price of $549.00. Select higher-end variants include the Titanium case starting at $679.00 (a $20 discount), and the Ceramic model listed at $929.00, also $20 off.
Ultra 4 & Other Options
The Apple Watch Ultra 4 preorder deal features the Natural Titanium Case with Translucent Gray Ocean Band, priced at $779.99—$19 less than full MSRP. No other Ultra 4 deals have been highlighted so far.
These preorder discounts are now live on Amazon, but availability varies by color, band type, and material. The lowest prices are primarily for the GPS-only models and the standard aluminum build. More premium materials like titanium and ceramic see lower availability and smaller discounts.
Apple officially launched preorders for these watches last week, aligning with the September 18 launch date shared across the new Series 12, Ultra 4, and other recent Apple releases. These early deals are part of Amazon’s strategy to drive ecommerce sales around Apple’s fall rollouts.
What this means for buyers: if you’ve been eyeing the latest Apple Watch models, jumping on preorder via Amazon now could save you up to $20. It’s not a sweeping discount—but it’s enough to justify considering Amazon as a purchase route over Apple’s own stores, especially if you want a specific color or band combo.
