Apple has unveiled a new advertisement spotlighting the ‘Clean Up’ feature within its Apple Intelligence suite, demonstrating its ability to enhance photos by removing unwanted elements. This feature, integrated into the Photos app on devices running iOS 18.1 and later, allows users to edit images seamlessly, improving their overall quality and composition.
In the ad titled Clean Up Photos: Flex, a young man is seen posing for photos taken by an older woman using an iPhone 16. Upon reviewing the images, he notices the photographer’s reflection in a mirror, disrupting the intended composition. Utilizing the ‘Clean Up’ tool, he selects and removes the reflection, resulting in a polished photograph. The ad concludes with the tagline, Clean up photos with a tap, emphasizing the feature’s simplicity and effectiveness.
The ‘Clean Up’ tool is part of Apple’s broader Apple Intelligence initiative, which aims to integrate advanced AI capabilities into its devices. This feature exemplifies Apple’s commitment to enhancing user experience through intuitive and powerful tools that simplify everyday tasks.
