Apple has recently acquired ‘Play,’ an app that clinched the ‘Innovation’ category at the 2025 Apple Design Awards. Developed by Rabbit 3 Times, ‘Play’ enabled designers to create interactive prototypes using SwiftUI frameworks, facilitating real-time collaboration between Mac and iPhone platforms.
The acquisition was disclosed through the European Commission’s Digital Markets Act (DMA) portal, which mandates certain tech companies to report such transactions. The listing indicates that Apple will acquire specific assets from Rabbit 3 Times and has the right to offer employment to certain employees of the company.
Following the acquisition, ‘Play’ has been removed from the App Store. While Apple has not publicly detailed its plans for the app, there is speculation that its features may be integrated into Xcode, Apple’s integrated development environment, or reintroduced as a standalone application. This move aligns with Apple’s ongoing efforts to enhance its suite of developer tools and resources.
Integrating ‘Play’s’ capabilities into Apple’s development ecosystem could significantly streamline the app prototyping process, making it more accessible and efficient for developers. This acquisition underscores Apple’s commitment to fostering innovation and providing robust tools for its developer community.
