Apple is reportedly planning to unveil its latest iPhone 17 lineup on Tuesday, September 9, 2025. This information comes from internal documents of German mobile carriers, as reported by iPhone-Ticker. The timing aligns with Apple’s historical pattern of announcing new iPhones in early September, typically during the week following the U.S. Labor Day holiday. This year, Labor Day falls on September 1, making the week of September 8 a plausible window for the event.
Bloomberg’s Mark Gurman, a reputable source for Apple-related news, previously suggested that Apple would hold its iPhone 17 announcement during the week of September 8, with September 9 or 10 being the most probable dates. The recent carrier document leak appears to corroborate this prediction.
Following Apple’s established release schedule, pre-orders for the iPhone 17 are expected to begin on Friday, September 12, with the devices becoming available in stores and shipping to customers on Friday, September 19. This rollout is anticipated to cover major markets, including the United States, China, Europe, and Japan.
The upcoming event is expected to showcase several new products:
– iPhone 17 Lineup: The new series is rumored to include the iPhone 17, iPhone 17 Air (replacing the Plus model), iPhone 17 Pro, and iPhone 17 Pro Max.
– Apple Watch Series: Announcements may feature the Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3.
– AirPods Pro 3: The next generation of Apple’s popular wireless earbuds is also anticipated.
iPhone 17 Air:
The iPhone 17 Air is rumored to replace the iPhone 16 Plus in Apple’s lineup. Leaked images suggest it will feature an ultra-thin design, measuring just 5.5mm in thickness, making it slimmer than both the iPhone 16 and the Samsung Galaxy S25 Edge. Despite its slim profile, the device is expected to house a 2,900mAh battery encased in steel. While this capacity is lower than the iPhone 16’s 3,561mAh battery, advancements in battery technology and optimizations in iOS 26 are anticipated to provide a full day’s battery life. The iPhone 17 Air is also expected to feature a larger 6.6-inch display and may come with a single camera and speaker to maintain its slim form factor.
iPhone 17 Pro and Pro Max:
The iPhone 17 Pro is rumored to undergo significant design changes, including a new all-in-one button replacing the volume and Action buttons, a new aluminum or titanium frame, curvier sides, and a larger camera bump. It may feature a 6.3-inch display with improved power efficiency and scratch resistance. Camera upgrades could include a 48MP telephoto lens, a 24MP front camera, and potential 8K video support. The device is expected to run on the new A19 Pro chip, with potential for 12GB RAM, vapor chamber cooling, a larger battery, reverse wireless charging, and iOS 26 featuring a revamped interface and Apple Intelligence improvements.
The iPhone 17 Pro Max is expected to be Apple’s most advanced phone yet, with a potential redesign featuring a new multi-function button, possible use of titanium, and new color options like Sky Blue or Teal Titanium. The camera system may see a significant upgrade with a 48MP telephoto lens, 24MP front camera, and possible 8K video recording. Performance enhancements could include the A19 Pro chip, 12GB RAM, a vapor chamber for cooling, and possibly a larger 5,000mAh battery with reverse wireless charging. The display may remain at 6.9 inches but could use new power-efficient or less-reflective glass. Pricing is expected to exceed the iPhone 16 Pro Max’s $1,199 starting point. It will run iOS 26, promising a redesigned interface and enhanced AI features.
iPhone 17 Base Model:
The base-model iPhone 17 is expected to feature the new A19 chip, an upgrade from the A18 chip used in the iPhone 16. However, the RAM will reportedly remain unchanged at 8GB, matching the iPhone 16. In contrast, the iPhone 17 Air, Pro, and Pro Max models are expected to increase to 12GB of RAM. This could impact the phone’s capacity to handle Apple Intelligence features effectively. The official unveiling is anticipated for September 9 or 10, with more leaks expected leading up to the event.
Historical Context:
Apple’s preference for early September announcements is well-documented. For instance, the iPhone 15 was announced on September 12, 2023, and the iPhone 13 on September 14, 2021. This scheduling allows Apple to capitalize on the holiday shopping season and maintain a consistent product release cycle.
While the information from carrier documents adds weight to the September 9 date, it’s important to note that Apple has not officially confirmed the event. The company typically sends out press invitations about a week before major events, so confirmation could arrive as early as Tuesday, September 2.
As the anticipated date approaches, more details are likely to emerge, providing a clearer picture of what Apple has in store for its customers this fall.
