Apple is exploring the development of a foldable iPhone and is actively seeking user feedback to gauge interest in such a device. The company has begun distributing surveys to select iPhone users, aiming to understand their preferences and priorities for future smartphone designs.
Survey Details
In these surveys, Apple presents a question titled, How important are the following aspects for your next smartphone purchase? Among the 14 options provided, Foldable design is listed as the 11th choice. Respondents can rate each aspect on a scale from Not at all important to Extremely important. This approach allows Apple to assess the demand for a foldable iPhone directly from its user base.
Historical Context
Apple has a history of using surveys to inform product development. For instance, in 2024, the company surveyed Apple Watch users to evaluate interest in smart rings. While participation in these surveys is by invitation only, they offer a valuable opportunity for users to influence Apple’s product roadmap.
Design and Specifications
Industry analysts and leaks have provided insights into the potential design and features of the foldable iPhone. Notably, analyst Ming-Chi Kuo suggests that the device will adopt a book-style design with a crease-free inner display measuring approximately 7.8 inches and an outer display around 5.5 inches. The device is expected to be 9–9.5mm thick when folded and 4.5–4.8mm when unfolded. The hinge mechanism is anticipated to be constructed from stainless steel and titanium alloy, with the casing made of titanium alloy. Additionally, Touch ID may return via integration into the side button.
Release Timeline
Reports indicate that Apple plans to finalize the specifications for the foldable iPhone in the second quarter of 2025, with the project officially commencing between July and September 2025. Mass production is projected to begin in the last quarter of 2026, suggesting a potential release alongside or shortly after the iPhone 18 series.
Pricing Expectations
The foldable iPhone is expected to carry a premium price tag, with estimates ranging between $2,000 and $2,500. This pricing strategy reflects the advanced technology and materials anticipated in the device. Despite the high cost, Apple’s strong brand loyalty and the device’s innovative features are expected to drive significant demand.
Market Interest
Surveys have shown a substantial interest in a foldable iPhone. A U.S. survey conducted by Counterpoint revealed that approximately 28% of current smartphone users are highly likely to purchase a foldable device as their next smartphone. Among those interested, 39% prefer an Apple-branded foldable, indicating a strong potential market for the iPhone Fold.
Conclusion
Apple’s recent surveys underscore the company’s commitment to understanding user preferences as it explores the development of a foldable iPhone. While the device is still in the planning stages, the combination of innovative design, advanced materials, and strong market interest suggests that the iPhone Fold could become a significant addition to Apple’s product lineup in the coming years.
