The early Black Friday deals for Apple’s newest models—iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Duo—are now underway, with several carriers and retailers offering deep trade-in discounts. If you’ve been eyeing an upgrade, now is one of the best times before the peak holiday rush.
Major Savings at T-Mobile, AT&T, Best Buy
T-Mobile’s offering up to $1,200 off the iPhone 18 Pro and Pro Max when customers trade in an eligible device—any condition works—and sign up for or switch to one of its qualifying unlimited plans, like Experience Beyond 2.0, Experience Beyond, or Go5G Next. The same top discount applies to the iPhone Duo under similar plan conditions, with the savings delivered via bill credits spread over 36 months.
At AT&T, customers can also nab up to $1,200 off the iPhone 18 Pro, Pro Max, or Duo through trade-in deals. The full discount requires AT&T’s Premium 2.0 plan (or higher) and an eligible trade-in worth at least $230. Lesser plans yield smaller discounts ($930, $500, $350), depending on trade-in value and plan tier. If switching from another carrier, AT&T even offers to cover up to $800 remaining device payments per line.
Retailer Best Buy has matched these offers, giving customers up to $1,200 off with qualifying carrier activation and trade-ins. Best Buy supports AT&T and Verizon activations at many locations, and also has unlocked-device options.
Trade-In & Billing Details You Should Know
Most offers require turning in a device—even in poor condition—to qualify. The savings are typically spread out as credits over 36 months of your wireless bill. Plan restrictions are a central component at both carriers: you’ll often need to be on a specific unlimited or premium plan to maximize the discount.
Deals like these are available immediately and expected to run throughout the holidays. While this week it’s mostly about the iPhone 18 Pro family and the Duo, older iPhone models may receive price drops as Black Friday approaches.
What this means: These early-Black Friday deals show how wireless carriers and big retailers are leveraging trade-in programs and premium plan requirements to push customers into longer contracts and higher service tiers. If you’re already considering a plan upgrade or switching carriers, now is a strong time to act. For older model buyers, waiting might bring even more options—and further discounts—later in the season.
