Apple is showcasing its latest MacBook Pro with PROLED XDR Display through a high-profile live event. Tonight, singer-songwriter Labrinth will create an entirely new song from scratch using the new laptop and Logic Pro, performing the work overnight at Apple’s Tower Theatre store in Downtown Los Angeles. The livestream begins at 8 p.m. PT / 11 p.m. ET, giving viewers a front-row seat to the creative process. The finished track is set for release next week.
What we know about the new MacBook Pro and this promo event
The product at the center of all this is Apple’s latest MacBook Pro model, which features a PROLED XDR Display and a refreshed design. It was unveiled as part of a recent Apple event in Los Angeles, where the company also demonstrated its touchscreen capabilities for music production—specifically, integrating virtual instruments within Logic Pro. The promotional event with Labrinth builds on that narrative, highlighting how the laptop can serve as an all-in-one creative studio.
For the sake of transparency, Apple is using this live session not just to promote the hardware, but to underscore its software capabilities. Logic Pro will be Labrinth’s tool of choice throughout the session, offering a showcase both of the new machine’s performance and its compatibility with professional music workflows. Fans will also be able to interact during the process, submitting questions in real time as Labrinth composes and records.
Timing and availability
The livestream kicks off tonight at 8 p.m. PT / 11 p.m. ET from Apple’s LA Tower Theatre retail location. It comes just ahead of the MacBook Pro’s official launch date, which is this Friday, November 6. Once the event concludes, Apple will release the completed song during the following week.
During the lead-up, Apple has already previewed some of the creative features the new MacBook Pro offers—like using the touchscreen to play virtual instruments within Logic Pro—emphasizing how this hardware/software combination can reshape music production settings.
Fans interested in watching can tune in via Labrinth’s YouTube channel to watch the full process unfold live, with direct coverage from Apple’s store in Downtown LA.
Analysis: This event does more than market a laptop—it pushes forward the narrative that Apple’s new MacBook Pro isn’t just a computer, but a tool for creators. By pairing a high-profile artist with hands-on, real-time songwriting, Apple is aiming to bring its device’s performance claims into the living room. Key things to watch: how seamless the creation feels, how Logic Pro handles virtual instruments on the touchscreen in a live environment, and whether the completed track delivers on the expectations set by the promo. This kind of experiential marketing could tip the scale for musicians deciding on their next setup—or on whether to upgrade at all.
