Best Buy has kicked off its “Techtober” event by dropping prices on all iPhone Air models by $260—matching the record lows seen during its Black Friday in July promotion. Today’s deal spans multiple Air configurations, including both 256GB and 512GB versions in all available colors.
The 256GB iPhone Air is now $839.99, while the 512GB model comes in at $1,039.99—both unlocked. These discounts are part of Best Buy’s strategy in a season that once again is leaning heavily into major tech sales.
In addition to the handset discounts, Amazon has also rolled back prices on a key accessory. The iPhone Air MagSafe Battery is listed at $59 (down from $99), offering up to 65% extra charge with wireless fast charging support up to 12W. The accessory maintains the thin, light aesthetic of the iPhone Air it complements.
What You Need to Know
This deal applies to all color variants of the two storage options. Prices are for unlocked devices—there are no strings about carrier locks or obligations. Meanwhile, the MagSafe Battery is only compatible with the iPhone Air, making its steep discount particularly relevant for current Air users.
Best Buy and Amazon are competing aggressively this season. Best Buy’s $260 markdown mirrors its Black Friday in July event, while Amazon’s drop on the MagSafe Battery hits its lowest-ever price.
Why It Matters Now
Discounts of this size are rare outside of major shopping holidays. With demand softening and newer models looming on the horizon, vendors seem intent on clearing inventory. For consumers, that means it could be one of the best windows in 2026 to snag an iPhone Air.
Still, it’s worth considering what’s next. Apple tends to unveil new iPhones in early-fall events—so prospective buyers should think about timing: do you buy now at a steep discount, or wait for the next generation, potentially with updated features?
Even so, this moment offers real value. If you’ve been eyeing an Air, the current deals are as strong as they come this year.
