Apple has launched a limited-time deal on extra ear cushions for its new Beats 360 over-ear headphones. Until October 31, matching Performance Knit and UltraPlush cushions — along with their headbands — are available in the U.S. for just US$9.99 each. After that, the price jumps to the standard US$49.99. Each customer may purchase up to three while supplies last. Lower pricing is also extended to select other countries.
Stylish Options, Limited Window
The discounted cushions are offered in a variety of colors that match the Beats 360 line. Both Performance Knit and UltraPlush materials are included in the deal, giving users a choice between prosumer-grade finishes depending on feel and aesthetics.
Regular Pricing Restored in November
With the offer running through October, pricing resets on November 1 to the regular retail rate of US$49.99 per cushion and headband.
This promotion comes as Beats officially introduces Beats 360, its latest over-ear headphone model designed with upgraded sound quality, comfort, and customizable elements. Priced at US$349.99, the new design retains the premium build and wireless features Beats users expect. Customers looking to accessorize without splurging should take advantage before the deal ends.
Why this matters.The steep discount on replacement cushions reflects the modular ethos behind Beats 360, signaling the brand’s intention for users to personalize and refresh their headphones over time. It’s an appealing move for those who value long-term wearability and aesthetic consistency without breaking the bank. With 2026 seeing more audio manufacturers giving weight to customization and enduring design, this could set a standard for how headphone accessories are priced in the premium segment. Watch whether Apple extends similar offers or rolls out tiered pricing for other Beats lines—especially as Beats 360 becomes more mainstream in the coming months.
