Apple is gearing up for one of its busiest product-launch months ever. With its fall event set for September 9 under the tagline “Surprise and shine,” the company is preparing to unveil or begin selling eight new devices before September wraps up. Several were just announced, others are still under wraps. Here’s what we know so far.
The confirmed launches
Two Macs are already in the pipeline: the new Mac mini and Mac Studio models will begin shipping on Tuesday, September 22. The Mac mini arrives with Apple’s new M6 chip along with an M5 Pro option, starting at **$899**. The Mac Studio updates come with either M5 Max or M5 Ultra processors, and start at **$2,499**. All Mac Studio versions except the 512 GB unified memory model will ship in September; for that high-end configuration, Apple expects delivery in late October.
What’s coming at the fall event
The fall event will focus heavily on more premium iPhones. Fans are expecting the iPhone 18 Pro with the new A20 Pro chip and a smaller Dynamic Island. Its larger sibling, the iPhone 18 Pro Max, is rumored to get camera improvements exclusive to that model and a bigger battery. There’s also a foldable iPhone—possibly called the “iPhone Ultra”—which is expected to offer a roughly 5.5-inch screen when closed and about a 7.8-inch display when opened, along with a streamlined design and stronger hinge. While this device is anticipated with the Pro models, some reports suggested a delayed October release—but at least one analyst believes it may launch nearly simultaneously with the flagship phones.
On the wearable front, two new watches are coming. The Apple Watch Series 12 is expected to bring enhanced fitness tracking and run on a faster S12 chip. The rugged Apple Watch Ultra 4 should also gain that same processor. Neither model is expected to stray far from the current designs. Meanwhile, Apple’s next-generation earbuds, presumably called AirPods 5, appeared in the code of macOS 26.7 and are likely to debut alongside the new line of iPhones.
What’s being skipped (for now)
Interestingly, the more affordable iPhone models—specifically the standard iPhone 18, a model dubbed “iPhone 18e,” and the iPhone Air 2—are expected to be delayed until spring 2027. Also, the Apple Watch SE will not be refreshed this year. That signals Apple has set its sights squarely on the premium segment this fall, at least for its smartphone and smartwatch offerings.
Why this September is special
This won’t be Apple’s usual autumn cadence. The Mac mini and Mac Studio usually arrive closer to October or November, so their early announcement suggests pressing demand—especially from enterprise customers looking for beefier hardware. Setting the stage ahead of the fall event with fresh Macs—and a slew of new devices shortly after—allows Apple to focus attention on its higher-end ecosystem.
Even the rumored delays for some products may be a strategic play to let the premium lineup shine before introducing more affordable options. How smoothly these eight launches go—and whether Apple can avoid last-minute supply delays—will be closely watched.
