Apple’s Beats brand is gearing up for its next big move. Documents from Brazil’s ANATEL database have revealed a new Beats product bearing the model number A3577—clearly linked to the upcoming Beats 360 over-ear headphones. This follows earlier filings in the U.S. FCC in May, where the same model number appeared. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
What We Know So Far
The leaked retail listings suggest that Beats 360 will ship in four standard colors—Black, Cloud, Sky, and Pink. To mix things up, the headphones will support interchangeable ear cushions and headbands, including Performance Knit and UltraPlush materials. Additional colorway options like Volt and Navy are said to be available for customization. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
Design cues point to similarities with Apple’s AirPods Max—particularly telescoping headband arms that extend and hold position once adjusted. A notable claim from the listings is that Beats 360 offers up to 1.75× more noise cancellation compared to the Beats Studio Pro from 2023. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/)) The headphones are also expected to introduce water and sweat resistance to Beats’ over-ear line with an IPX4 rating. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
Additional specs include claims of “all-day” battery life, a fold-flat architecture for easier portability, and what the listings call a “high-fidelity acoustic platform.” The Beats 360 will include a woven ripstop fabric carrying case, and among accessories, there’s mention of different ear cushion types. But you’ll need to supply your own USB-C cable and power brick, as neither is included. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
One of the early listings put the U.S. price around $299.99—cheaper than the $349.99 regularly pricing of the Beats Studio Pro. Whether that figure holds official weight remains to be seen. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
Leak Timeline & Release Window
The Beats 360 name first surfaced this week through multiple Amazon and other reseller pages, many of which have now vanished. These echoed previous sightings on UK retailer sites during Amazon UK listings. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/)) Regulatory filings in Brazil and earlier in the U.S. suggest Apple is moving swiftly toward release. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
Meanwhile, images of soccer stars like Lamine Yamal and Antonee Robinson using heavily camouflaged versions of Beats 360 during the 2026 FIFA World Cup have further stoked speculation. Those moments linked to earlier FCC filings. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
As of now, Apple hasn’t set a public launch date. Given the mounting leaks—from ANATEL and FCC disclosures to athlete teasers and early sales listings—the Beats 360 could be officially unveiled in the near future. ([macrumors.com](https://www.macrumors.com/2026/08/20/apple-beats-360-headphones-leak/))
Why This Matters: Beats 360 seems positioned to upgrade Beats’ over-ear lineup by combining performance and fashion. With improved ANC, water resistance, and more style options, these could appeal to users leaning toward premium comfort without leaving behind ruggedness.
Analysis: If real, Beats 360 introduces serious competition in the hi-fi over-ear space. A 1.75× ANC improvement over Studio Pro could challenge—not replace—Apple’s own AirPods Max. For fitness or outdoor listeners, IPX4 is a first and a much-needed feature. Price trimming to ~$299 could broaden appeal, though inclusion of essential accessories like cables remains a sticking point. Whether Beats 360 hits the right balance of sound quality, durability, and style will determine if it earns a place among the best over-ear headphones this year.
