Financial advisory firm Rothschild & Co Redburn has significantly increased its price target for Apple Inc. (AAPL), raising it from $260 to $400. This substantial adjustment is driven by the firm’s optimistic outlook on the anticipated release of the iPhone Ultra, which it describes as a “match made in heaven” for Apple.
Historically, Rothschild & Co Redburn’s price targets for Apple have been more conservative compared to other investment firms. For instance, Morgan Stanley recently adjusted its price target for Apple to $360, a slight decrease of $4. In contrast, Rothschild’s latest revision represents a remarkable $140 increase, underscoring its strong confidence in Apple’s future performance.
In addition to the price target adjustment, Rothschild has upgraded its recommendation for Apple stock from Neutral to Buy. This change reflects the firm’s belief in the potential success of the iPhone Ultra and its positive impact on Apple’s financial outlook.
While specific details about the iPhone Ultra remain scarce, the device is expected to be a premium addition to Apple’s product lineup, potentially featuring advanced technologies and design enhancements. The anticipation surrounding this release has contributed to increased investor confidence, as evidenced by Rothschild’s revised price target.
It’s noteworthy that other financial institutions have also adjusted their price targets for Apple in recent months. For example, in May 2026, Wedbush raised its price target to $400, citing expectations for significant advancements in Apple’s artificial intelligence capabilities. Similarly, Bank of America increased its target to $380, emphasizing the potential of AI as a major revenue driver for the company.
As of August 18, 2026, Apple’s stock is trading at $305.59, reflecting a slight decrease of 0.08662% from the previous close. The company’s market capitalization stands at approximately $4.5 trillion, with a price-to-earnings (PE) ratio of 35.08 and earnings per share (EPS) of $8.71.
Rothschild’s substantial upward revision of its Apple price target highlights the growing optimism among investors regarding the company’s future product innovations. The anticipated launch of the iPhone Ultra, along with advancements in artificial intelligence and other technologies, positions Apple for potential growth. However, investors should remain mindful of market dynamics and conduct thorough research before making investment decisions.
